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 Content preview:  4 steps to start your email A/B test ‌ ‌ ‌ ‌ ‌ ‌
    ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌
    ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌
    ‌ ‌ ‌ ‌ ‌ ‌ [...] 
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Subject:  ***SPAM***  How to set up an A/B email test

--6e64e38fa8c6a750daa1e4f3a1e0bce93aa46bc788995c3740b3a6933123
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4 steps to start your email A/B test =C2=A0

=E2=80=8C =C2=A0 =E2=80=8C =C2=A0 =E2=80=8C =C2=A0 =E2=80=8C =C2=A0 =E2=80=
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=A0

=E2=80=8A

=E2=80=8A

meet the new email AB testing feature in Hunter ( https://hunter.io/campaig=
ns?utm_campaign=3DProduct+Update%3A+Sequences+-+AB+Testing+-+March+10-31+20=
26&utm_content=3DAB+testing+email+two+launch+-+Free+users&utm_medium=3Demai=
l_action&utm_source=3Dcustomer.io )

************************************
4 steps to start your email A/B test
************************************

With endless possibilities of what to test in your emails, it=E2=80=99s tim=
e to make a plan.

Here are 4 steps you can take to set up your first A/B test inside Hunter=
=E2=80=99s Sequences this week.

*
Define your goal
What do you want to learn here? Increase of clicks, more replies, better op=
ens? Choose one goal and only test one variable at a time.
* Create your variants
Create the two variants within two different variables (subject line, openi=
ng line, email body, CTA, links etc.) Measure the two against one another.
* Send and track

Launch your sequences to at least 50 people, and measure the results after =
24-48 hours to choose a winning variant
* Adapt and iterate
Change your emails based on what you=E2=80=99ve learned, implement the succ=
essful variable, and run more tests.

Want to learn more about A/B testing? Read our blog below.

Learn how to A/B test your emails ( https://hunter.io/blog/ab-testing-your-=
email-outreach/?utm_campaign=3DProduct+Update%3A+Sequences+-+AB+Testing+-+M=
arch+10-31+2026&utm_content=3DAB+testing+email+two+launch+-+Free+users&utm_=
medium=3Demail_action&utm_source=3Dcustomer.io )

Questions? Reply to this email or contact us at contact@hunter.io ( contact=
@hunter.io?utm_campaign=3DProduct+Update%3A+Sequences+-+AB+Testing+-+March+=
10-31+2026&utm_content=3DAB+testing+email+two+launch+-+Free+users&utm_mediu=
m=3Demail_action&utm_source=3Dcustomer.io ).

=C2=A0

Best,
James
Head of Marketing, Hunter

=C2=A0

P.S., Searching for ideas on what to test first? I=E2=80=99ll share some in=
 a few days!

*Hunter=E2=80=99s State of Email Outreach 2026 report

LinkedIn ( https://www.linkedin.com/company/hunter-io/?utm_campaign=3DProdu=
ct+Update%3A+Sequences+-+AB+Testing+-+March+10-31+2026&utm_content=3DAB+tes=
ting+email+two+launch+-+Free+users&utm_medium=3Demail_action&utm_source=3Dc=
ustomer.io )
Twitter ( https://twitter.com/EmailHunter?utm_campaign=3DProduct+Update%3A+=
Sequences+-+AB+Testing+-+March+10-31+2026&utm_content=3DAB+testing+email+tw=
o+launch+-+Free+users&utm_medium=3Demail_action&utm_source=3Dcustomer.io )F=
acebook ( https://www.facebook.com/EmailHunter.co?utm_campaign=3DProduct+Up=
date%3A+Sequences+-+AB+Testing+-+March+10-31+2026&utm_content=3DAB+testing+=
email+two+launch+-+Free+users&utm_medium=3Demail_action&utm_source=3Dcustom=
er.io )YouTube ( https://www.youtube.com/channel/UCAaEqu5fM-nSVvWZ656nd5g?u=
tm_campaign=3DProduct+Update%3A+Sequences+-+AB+Testing+-+March+10-31+2026&u=
tm_content=3DAB+testing+email+two+launch+-+Free+users&utm_medium=3Demail_ac=
tion&utm_source=3Dcustomer.io )

Need help? Contact us ( https://hunter.io/contact?utm_campaign=3DProduct+Up=
date%3A+Sequences+-+AB+Testing+-+March+10-31+2026&utm_content=3DAB+testing+=
email+two+launch+-+Free+users&utm_medium=3Demail_action&utm_source=3Dcustom=
er.io )

Unsubscribe ( https://track.customer.io/unsubscribe/dgTJmwULAIH7_wL_-v8CAZ1=
mGSO5vK-spS15et06mQ=3D=3D ) =E2=80=A2 View in Browser ( https://track.custo=
mer.io/deliveries/dgTJmwULAIH7_wL_-v8CAZ1mGSO5vK-spS15et06mQ=3D=3D )

Hunter Web Services, Inc. 2810 N Church St #50754, Wilmington Delaware 1980=
2-4447
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</div></div></td></tr></tbody></table><table class=3D"html_block block-2" w=
idth=3D"100%" border=3D"0" cellpadding=3D"0" cellspacing=3D"0" role=3D"pres=
entation" style=3D"mso-table-lspace:0;mso-table-rspace:0"><tbody><tr><td cl=
ass=3D"pad"><div style=3D"font-family:'Helvetica Neue',Helvetica,Arial,sans=
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/tr></tbody></table></td></tr></tbody></table><table class=3D"row row-2" al=
ign=3D"center" width=3D"100%" border=3D"0" cellpadding=3D"0" cellspacing=3D=
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tation" style=3D"mso-table-lspace:0;mso-table-rspace:0;background-size:auto=
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=3D"column column-1" width=3D"100%" style=3D"mso-table-lspace:0;mso-table-r=
space:0;font-weight:400;text-align:left;vertical-align:top"><table class=3D=
"html_block block-1" width=3D"100%" border=3D"0" cellpadding=3D"0" cellspac=
ing=3D"0" role=3D"presentation" style=3D"mso-table-lspace:0;mso-table-rspac=
e:0"><tbody><tr><td class=3D"pad"><div style=3D"font-family:'Helvetica Neue=
',Helvetica,Arial,sans-serif;text-align:center" align=3D"center">
<style>
  @media (max-width: 500px) {
    .row {
      padding-left: 8px;
      padding-right: 8px;
    }
  }
</style></div></td></tr></tbody></table><div class=3D"spacer_block block-2"=
 style=3D"height:41px;line-height:41px;font-size:1px">=E2=80=8A</div><table=
 class=3D"image_block block-3" width=3D"100%" border=3D"0" cellpadding=3D"0=
" cellspacing=3D"0" role=3D"presentation" style=3D"mso-table-lspace:0;mso-t=
able-rspace:0"><tbody><tr><td class=3D"pad" style=3D"padding-bottom:20px;wi=
dth:100%;padding-right:0;padding-left:0"><div class=3D"alignment" align=3D"=
center"><div style=3D"max-width:120px"><a href=3D"https://cio-mail.hunter.i=
o/e/c/eyJlbWFpbF9pZCI6ImRnVEptd1VMQUlIN193TF8tdjhDQVoxbUdTTzV2Sy1zcFMxNWV0M=
DZtUT09IiwiaHJlZiI6Imh0dHBzOi8vaHVudGVyLmlvL2NhbXBhaWducz91dG1fY2FtcGFpZ249=
UHJvZHVjdCtVcGRhdGUlM0ErU2VxdWVuY2VzKy0rQUIrVGVzdGluZystK01hcmNoKzEwLTMxKzI=
wMjZcdTAwMjZ1dG1fY29udGVudD1BQit0ZXN0aW5nK2VtYWlsK3R3bytsYXVuY2grLStGcmVlK3=
VzZXJzXHUwMDI2dXRtX21lZGl1bT1lbWFpbF9hY3Rpb25cdTAwMjZ1dG1fc291cmNlPWN1c3Rvb=
WVyLmlvIiwiaW50ZXJuYWwiOiJjOTliMDVkMTAxY2ZhMjAxODFmYmZmMDIiLCJsaW5rX2lkIjoy=
NH0/fcd42c75fecb0edbd076b3413907bcf7e4f3824a42d09e884f6b97f3aa105cf4" targe=
t=3D"_blank"><img src=3D"https://userimg-assets.customeriomail.com/images/c=
lient-env-85449/1755001747167_logo_01K2F42XTNKTZQSTNGVPR6SM62.png" style=3D=
"display:block;height:auto;border:0;width:100%" width=3D"120" alt=3D"meet t=
he new email AB testing feature in Hunter" title=3D"meet the new email AB t=
esting feature in Hunter" height=3D"auto"/></a></div></div></td></tr></tbod=
y></table></td>
</tr></tbody></table></td></tr></tbody></table><table class=3D"row row-3" a=
lign=3D"center" width=3D"100%" border=3D"0" cellpadding=3D"0" cellspacing=
=3D"0" role=3D"presentation" style=3D"mso-table-lspace:0;mso-table-rspace:0=
"><tbody><tr><td><table class=3D"row-content stack" align=3D"center" border=
=3D"0" cellpadding=3D"0" cellspacing=3D"0" role=3D"presentation" style=3D"m=
so-table-lspace:0;mso-table-rspace:0;background-color:#fff;border-left:1px =
solid #555;border-right:1px solid #555;color:#000;border-radius:20px 20px 0=
 0;border-top:1px solid #555;width:480px;margin:0 auto" width=3D"480"><tbod=
y><tr><td class=3D"column column-1" width=3D"100%" style=3D"mso-table-lspac=
e:0;mso-table-rspace:0;font-weight:400;text-align:left;vertical-align:top">=
<table class=3D"heading_block block-1" width=3D"100%" border=3D"0" cellpadd=
ing=3D"0" cellspacing=3D"0" role=3D"presentation" style=3D"mso-table-lspace=
:0;mso-table-rspace:0"><tbody><tr><td class=3D"pad" style=3D"padding-bottom=
:10px;padding-left:20px;padding-right:20px;padding-top:25px;text-align:cent=
er;width:100%"><h1 style=3D"margin:0;color:#161e24;direction:ltr;font-famil=
y:'Helvetica Neue',Helvetica,Arial,sans-serif;font-size:25px;font-weight:40=
0;letter-spacing:normal;line-height:1.2;text-align:center;margin-top:0;marg=
in-bottom:0;mso-line-height-alt:30px"><strong>4 steps to start your email A=
/B test</strong></h1></td></tr></tbody></table>
</td></tr></tbody></table></td></tr></tbody></table><table class=3D"row row=
-4" align=3D"center" width=3D"100%" border=3D"0" cellpadding=3D"0" cellspac=
ing=3D"0" role=3D"presentation" style=3D"mso-table-lspace:0;mso-table-rspac=
e:0"><tbody><tr><td><table class=3D"row-content stack" align=3D"center" bor=
der=3D"0" cellpadding=3D"0" cellspacing=3D"0" role=3D"presentation" style=
=3D"mso-table-lspace:0;mso-table-rspace:0;background-color:#fff;border-left=
:1px solid #555;border-right:1px solid #555;color:#000;border-radius:0;widt=
h:480px;margin:0 auto" width=3D"480"><tbody><tr><td class=3D"column column-=
1" width=3D"100%" style=3D"mso-table-lspace:0;mso-table-rspace:0;font-weigh=
t:400;text-align:left;padding-bottom:5px;padding-left:15px;padding-right:15=
px;vertical-align:top"><table class=3D"paragraph_block block-1" width=3D"10=
0%" border=3D"0" cellpadding=3D"0" cellspacing=3D"0" role=3D"presentation" =
style=3D"mso-table-lspace:0;mso-table-rspace:0;word-break:break-word"><tbod=
y><tr><td class=3D"pad" style=3D"padding-left:20px;padding-right:20px;paddi=
ng-top:10px"><div style=3D"color:#28323b;direction:ltr;font-family:'Helveti=
ca Neue',Helvetica,Arial,sans-serif;font-size:14px;font-weight:400;letter-s=
pacing:0;line-height:1.3;text-align:left;mso-line-height-alt:18px"><p style=
=3D"margin:0;margin-bottom:16px">With endless possibilities of what to test=
 in your emails, it=E2=80=99s time to make a plan.</p>
<p style=3D"margin:0">Here are 4 steps you can take to set up your first A/=
B test inside Hunter=E2=80=99s Sequences this week.</p></div></td></tr></tb=
ody></table><table class=3D"list_block block-2" width=3D"100%" border=3D"0"=
 cellpadding=3D"0" cellspacing=3D"0" role=3D"presentation" style=3D"mso-tab=
le-lspace:0;mso-table-rspace:0;word-break:break-word;color:#28323b;directio=
n:ltr;font-family:'Helvetica Neue',Helvetica,Arial,sans-serif;font-size:14p=
x;font-weight:400;letter-spacing:0;line-height:1.2;text-align:left;mso-line=
-height-alt:17px"><tbody><tr><td class=3D"pad" style=3D"padding-left:20px;p=
adding-right:20px;padding-top:10px"><div style=3D"margin-left:-20px"><ol st=
art=3D"1" style=3D"margin-top:0;margin-bottom:0;list-style-type:decimal"><l=
i aria-level=3D"1" style=3D"Margin:0 0 10px 0">
<strong>Define your goal<br/></strong>What do you want to learn here? Incre=
ase of clicks, more replies, better opens? Choose one goal and only test on=
e variable at a time.</li><li aria-level=3D"1" style=3D"Margin:0 0 10px 0">=
<strong>Create your variants</strong><br/>Create the two variants within tw=
o different variables (subject line, opening line, email body, CTA, links e=
tc.) Measure the two against one another.</li><li aria-level=3D"1" style=3D=
"Margin:0 0 10px 0"><strong>Send and track</strong><br/>
Launch your sequences to at least 50 people, and measure the results after =
24-48 hours to choose a winning variant</li><li aria-level=3D"1" style=3D"M=
argin:0 0 10px 0"><strong>Adapt and iterate</strong><br/>Change your emails=
 based on what you=E2=80=99ve learned, implement the successful variable, a=
nd run more tests.</li></ol></div></td></tr></tbody></table></td></tr></tbo=
dy></table></td></tr></tbody></table><table class=3D"row row-5" align=3D"ce=
nter" width=3D"100%" border=3D"0" cellpadding=3D"0" cellspacing=3D"0" role=
=3D"presentation" style=3D"mso-table-lspace:0;mso-table-rspace:0"><tbody><t=
r><td><table class=3D"row-content stack" align=3D"center" border=3D"0" cell=
padding=3D"0" cellspacing=3D"0" role=3D"presentation" style=3D"mso-table-ls=
pace:0;mso-table-rspace:0;background-color:#fff;border-left:1px solid #555;=
border-right:1px solid #555;color:#000;border-bottom:1px solid #555;border-=
radius:0 0 20px 20px;width:480px;margin:0 auto" width=3D"480"><tbody><tr><t=
d class=3D"column column-1" width=3D"100%" style=3D"mso-table-lspace:0;mso-=
table-rspace:0;font-weight:400;text-align:left;padding-bottom:40px;padding-=
left:15px;padding-right:15px;vertical-align:top"><table class=3D"paragraph_=
block block-1" width=3D"100%" border=3D"0" cellpadding=3D"0" cellspacing=3D=
"0" role=3D"presentation" style=3D"mso-table-lspace:0;mso-table-rspace:0;wo=
rd-break:break-word"><tbody><tr><td class=3D"pad" style=3D"padding-left:25p=
x;padding-right:25px;padding-top:25px"><div style=3D"color:#28323b;directio=
n:ltr;font-family:'Helvetica Neue',Helvetica,Arial,sans-serif;font-size:14p=
x;font-weight:400;letter-spacing:0;line-height:1.3;text-align:left;mso-line=
-height-alt:18px"><p style=3D"margin:0">Want to learn more about A/B testin=
g? Read our blog below.</p></div></td></tr></tbody></table><table class=3D"=
button_block block-2" width=3D"100%" border=3D"0" cellpadding=3D"0" cellspa=
cing=3D"0" role=3D"presentation" style=3D"mso-table-lspace:0;mso-table-rspa=
ce:0"><tbody><tr><td class=3D"pad" style=3D"padding-left:10px;padding-right=
:10px;padding-top:25px;text-align:center"><div class=3D"alignment" align=3D=
"center"><a href=3D"https://cio-mail.hunter.io/e/c/eyJlbWFpbF9pZCI6ImRnVEpt=
d1VMQUlIN193TF8tdjhDQVoxbUdTTzV2Sy1zcFMxNWV0MDZtUT09IiwiaHJlZiI6Imh0dHBzOi8=
vaHVudGVyLmlvL2Jsb2cvYWItdGVzdGluZy15b3VyLWVtYWlsLW91dHJlYWNoLz91dG1fY2FtcG=
FpZ249UHJvZHVjdCtVcGRhdGUlM0ErU2VxdWVuY2VzKy0rQUIrVGVzdGluZystK01hcmNoKzEwL=
TMxKzIwMjZcdTAwMjZ1dG1fY29udGVudD1BQit0ZXN0aW5nK2VtYWlsK3R3bytsYXVuY2grLStG=
cmVlK3VzZXJzXHUwMDI2dXRtX21lZGl1bT1lbWFpbF9hY3Rpb25cdTAwMjZ1dG1fc291cmNlPWN=
1c3RvbWVyLmlvIiwiaW50ZXJuYWwiOiJjOTliMDVkMTAxY2ZhMjAxODFmYmZmMDIiLCJsaW5rX2=
lkIjoyNTc1fQ/6593b7f450658bf6c5dbc4a29bac298bf23e3e9bac93a90b4ab80044920092=
9d" target=3D"_blank" style=3D"color:#ffffff;text-decoration:none;"><!--[if=
 mso]>
<v:roundrect xmlns:v=3D"urn:schemas-microsoft-com:vml" xmlns:w=3D"urn:schem=
as-microsoft-com:office:word" href=3D"https://cio-mail.hunter.io/e/c/eyJlbW=
FpbF9pZCI6ImRnVEptd1VMQUlIN193TF8tdjhDQVoxbUdTTzV2Sy1zcFMxNWV0MDZtUT09Iiwia=
HJlZiI6Imh0dHBzOi8vaHVudGVyLmlvL2Jsb2cvYWItdGVzdGluZy15b3VyLWVtYWlsLW91dHJl=
YWNoLz91dG1fY2FtcGFpZ249UHJvZHVjdCtVcGRhdGUlM0ErU2VxdWVuY2VzKy0rQUIrVGVzdGl=
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R3bytsYXVuY2grLStGcmVlK3VzZXJzXHUwMDI2dXRtX21lZGl1bT1lbWFpbF9hY3Rpb25cdTAwM=
jZ1dG1fc291cmNlPWN1c3RvbWVyLmlvIiwiaW50ZXJuYWwiOiJjOTliMDVkMTAxY2ZhMjAxODFm=
YmZmMDIiLCJsaW5rX2lkIjoyNTc1fQ/6593b7f450658bf6c5dbc4a29bac298bf23e3e9bac93=
a90b4ab800449200929d" style=3D"height:38px;width:252px;v-text-anchor:middle=
;" arcsize=3D"11%" fillcolor=3D"#ff3e00">
<v:stroke dashstyle=3D"Solid" weight=3D"0px" color=3D"#ff3e00"/>
<w:anchorlock/>
<v:textbox inset=3D"0px,0px,0px,0px">
<center dir=3D"false" style=3D"color:#ffffff;font-family:sans-serif;font-si=
ze:14px">
<![endif]-->
<span class=3D"button" style=3D"background-color: #ff3e00; mso-shading: tra=
nsparent; border-bottom: 0px solid transparent; border-left: 0px solid tran=
sparent; border-radius: 4px; border-right: 0px solid transparent; border-to=
p: 0px solid transparent; color: #ffffff; display: inline-block; font-famil=
y: 'Helvetica Neue', Helvetica, Arial, sans-serif; font-size: 14px; font-we=
ight: 400; mso-border-alt: none; padding-bottom: 5px; padding-top: 5px; pad=
ding-left: 20px; padding-right: 20px; text-align: center; width: auto; word=
-break: keep-all; letter-spacing: normal;"><span style=3D"word-break: break=
-word; line-height: 28px;">Learn how to A/B test your emails</span></span>
<!--[if mso]></center></v:textbox></v:roundrect><![endif]--></a></div></td>=
</tr></tbody></table><table class=3D"paragraph_block block-3" width=3D"100%=
" border=3D"0" cellpadding=3D"0" cellspacing=3D"0" role=3D"presentation" st=
yle=3D"mso-table-lspace:0;mso-table-rspace:0;word-break:break-word"><tbody>=
<tr><td class=3D"pad" style=3D"padding-left:25px;padding-right:25px;padding=
-top:25px"><div style=3D"color:#28323b;direction:ltr;font-family:'Helvetica=
 Neue',Helvetica,Arial,sans-serif;font-size:14px;font-weight:400;letter-spa=
cing:0;line-height:1.3;text-align:left;mso-line-height-alt:18px"><p style=
=3D"margin:0;margin-bottom:9px">Questions? Reply to this email or contact u=
s at <a href=3D"mailto:contact@hunter.io?utm_campaign=3DProduct+Update%3A+S=
equences+-+AB+Testing+-+March+10-31+2026&amp;utm_content=3DAB+testing+email=
+two+launch+-+Free+users&amp;utm_medium=3Demail_action&amp;utm_source=3Dcus=
tomer.io" style=3D"text-decoration: underline; color: #0068a5;">contact@hun=
ter.io</a>.</p><p style=3D"margin:0;margin-bottom:9px">=C2=A0</p><p style=
=3D"margin:0;margin-bottom:9px">Best,<br/>James<br/><strong>Head of Marketi=
ng, Hunter</strong></p><p style=3D"margin:0;margin-bottom:9px">=C2=A0</p><p=
 style=3D"margin:0"><em>P.S., Searching for ideas on what to test first? I=
=E2=80=99ll share some in a few days!</em></p></div></td></tr></tbody></tab=
le><table class=3D"paragraph_block block-4" width=3D"100%" border=3D"0" cel=
lpadding=3D"0" cellspacing=3D"0" role=3D"presentation" style=3D"mso-table-l=
space:0;mso-table-rspace:0;word-break:break-word"><tbody><tr><td class=3D"p=
ad" style=3D"padding-left:25px;padding-right:25px;padding-top:25px"><div st=
yle=3D"color:#28323b;direction:ltr;font-family:'Helvetica Neue',Helvetica,A=
rial,sans-serif;font-size:10px;font-weight:400;letter-spacing:0;line-height=
:1.3;text-align:left;mso-line-height-alt:13px"><p style=3D"margin:0"><em>*H=
unter=E2=80=99s State of Email Outreach 2026 report</em></p></div></td></tr=
></tbody></table></td></tr></tbody></table></td></tr></tbody></table><table=
 class=3D"row row-6" align=3D"center" width=3D"100%" border=3D"0" cellpaddi=
ng=3D"0" cellspacing=3D"0" role=3D"presentation" style=3D"mso-table-lspace:=
0;mso-table-rspace:0"><tbody><tr><td><table class=3D"row-content stack" ali=
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--6e64e38fa8c6a750daa1e4f3a1e0bce93aa46bc788995c3740b3a6933123--
