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 Content preview:  Balancing width and depth in email outreach We've analyzed
    the 2025 data, and there's a clear trend: If you target 50 people with a
   single email sequence instead of 500, your reply rate will increase by 2.6x
    on average. 
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-------------------------------------------
Balancing width and depth in email outreach
-------------------------------------------

We've analyzed the 2025 data, and there's a clear trend:

If you target 50 people with a single email sequence instead of 500, your r=
eply rate will increase by 2.6x on average.

But... what about the remaining 450 recipients? You naturally want to conta=
ct every single prospect that might be interested in what you're offering.

The question is, how can your messaging stay hyper-relevant as you scale ou=
treach?

Read more ( https://hunter.io/blog/balancing-width-and-depth-in-email-outre=
ach/?utm_campaign=3DFebruary+FN+Drip+%232&utm_content=3DFebruary+FN+Drip+%2=
32&utm_medium=3Demail_action&utm_source=3Dcustomer.io )

----------------------------
How to segment your audience
----------------------------

Trenching means dividing a broad ICP into multiple narrow ICPs. It lets you=
 reach a broad market while sending hyper-relevant campaigns.

Read more ( https://hunter.io/cold-email-guide/trenching-segmentation/?utm_=
campaign=3DFebruary+FN+Drip+%232&utm_content=3DFebruary+FN+Drip+%232&utm_me=
dium=3Demail_action&utm_source=3Dcustomer.io )

----------------------------------------
How to figure out who you should contact
----------------------------------------

Align your solution with your prospects' needs to start building a detailed=
 ICP for your outreach sequences.

Read more ( https://hunter.io/cold-email-guide/value-proposition-canvas/?ut=
m_campaign=3DFebruary+FN+Drip+%232&utm_content=3DFebruary+FN+Drip+%232&utm_=
medium=3Demail_action&utm_source=3Dcustomer.io )

instagram ( https://www.linkedin.com/company/hunter-io/?utm_campaign=3DFebr=
uary+FN+Drip+%232&utm_content=3DFebruary+FN+Drip+%232&utm_medium=3Demail_ac=
tion&utm_source=3Dcustomer.io )
linkedIn ( https://www.youtube.com/channel/UCAaEqu5fM-nSVvWZ656nd5g?utm_cam=
paign=3DFebruary+FN+Drip+%232&utm_content=3DFebruary+FN+Drip+%232&utm_mediu=
m=3Demail_action&utm_source=3Dcustomer.io )

Follow us on social

Need help? Contact us ( https://hunter.io/contact?utm_campaign=3DFebruary+F=
N+Drip+%232&utm_content=3DFebruary+FN+Drip+%232&utm_medium=3Demail_action&u=
tm_source=3Dcustomer.io ).

Unsubscribe ( https://track.customer.io/unsubscribe/dgTJmwUDAIH7_wL_-v8CAZx=
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=2Eio/deliveries/dgTJmwUDAIH7_wL_-v8CAZxLm3_2rP9Qg_WD_7N6Fg=3D=3D )
--d7074a75ab9aa32e94664bd0d38522546d30b93127d944b4d9431869a176
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  <h2 style=3D"color: #1d262e; font-size: 22px; line-height: 1.2; mso-line-=
height-alt: 120%; font-weight: 400; margin: 0px 0px 32px;">Balancing width =
and depth in email outreach</h2>
 =20
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        <![endif]-->
       =20
          <div style=3D"padding: 16px 0px; overflow: auto;">
           =20
 =20
  <p style=3D"margin: 0px 0px 16px;">We've analyzed the 2025 data, and ther=
e's a clear trend:</p>
 =20
 =20
  <p style=3D"margin: 0px 0px 16px;">If you target 50 people with a single =
email sequence instead of 500, your reply rate will increase by 2.6x on ave=
rage.</p>
 =20
  <div style=3D"text-align: left;" class=3D"covbl52">
 =20
     =20
     =20
       =20
          <img class=3D"c1x30091" src=3D"https://hunter.io/blog/content/ima=
ges/size/w1600/2026/02/CHART-WRAPPER--1-.png" alt=3D"" width=3D"" width=3D"=
480" style=3D"vertical-align: middle; max-width: 100%;"/>
       =20
        </div>
 =20
 =20
  <p style=3D"margin: 0px 0px 16px;">But... what about the remaining 450 re=
cipients? You naturally want to contact every single prospect that might be=
 interested in what you're offering.</p>
 =20
 =20
  <p style=3D"margin: 0px 0px 16px;">The question is, how can your messagin=
g stay hyper-relevant as you scale outreach?</p>
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          </div>
         =20
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        <!--[if true]></td>
      <td></td></tr>
  </table>
  <![endif]-->
  <div style=3D"text-align: center; margin: 16px 0px; font-size: 16px;">
   =20
      <!--[if true]><table role=3D"none" border=3D"0" cellpadding=3D"0" cel=
lspacing=3D"0"
      align=3D"center" style=3D"width:100%;
    background-color:#fa5320;
   =20
   =20
   =20
    "><tr><td style=3D"height:auto;text-align: center"><![endif]--><a href=
=3D"https://cio-mail.hunter.io/e/c/eyJlbWFpbF9pZCI6ImRnVEptd1VEQUlIN193TF8t=
djhDQVp4TG0zXzJyUDlRZ19XRF83TjZGZz09IiwiaHJlZiI6Imh0dHBzOi8vaHVudGVyLmlvL2J=
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a2" style=3D"display: inline-block; width: 100%; max-width: 100%; mso-paddi=
ng-alt: 0; color: #ffffff; font-family: Helvetica, sans-serif; font-weight:=
 400; text-decoration: none; text-align: center; background: #fa5320; mso-b=
order-alt: none; border-radius: 8px; text-underline-color: #fa5320;" class=
=3D"c178ypmu"><!--[if mso]><i
            hidden
            style=3D"mso-font-width: 150%; mso-text-raise: 150%;"
            >=E2=80=8B=E2=80=83</i
          ><![endif]--><span style=3D"mso-text-raise: 75%; padding: 12px 24=
px; display: block;">Read more</span><!--[if mso]><i hidden style=3D"mso-fo=
nt-width: 150%;"
            >=E2=80=83=E2=80=8B</i
          ><![endif]--></a><!--[if true]></td></tr></table><![endif]--></di=
v>
 =20
   =20
          </div>
          <!--[if !true]><! -->
      </div>
        <!-- <![endif]--><!--[if true]></td>
      <td></td></tr>
  </table>
  <![endif]-->
  </div>
 =20
  <div>
   =20
  <!--[if true]><table
    role=3D"none"
    class=3D"mso"
    align=3D"left"
    style=3D"width: 100%;"
  >
    <tr>
      <td></td><td style=3D"width: 600px; padding: 16px;">
        <![endif]--><!--[if !true]><! --><div style=3D"max-width: 600px; ma=
rgin-left: auto; margin-right: auto;">
        <div style=3D"border-radius: 16px;">
          <!-- <![endif]--><div style=3D"padding: 16px; overflow: auto;">
           =20
     =20
  <!--[if true]><table
    role=3D"none"
    class=3D"mso"
    align=3D"left"
    style=3D"width: 100%;"
  >
    <tr>
      <td style=3D"width: 100%; background: #fef0ec; padding: 32px;">
        <![endif]--><!--[if !true]><! --><div style=3D"max-width: 100%;">
        <div style=3D"background: #fef0ec; border-radius: 16px;">
          <!-- <![endif]--><div style=3D"padding: 32px; overflow: auto;">
           =20

 =20
    <div style=3D"display: table; width: 100%; mso-para-margin: 0;">
    <!--[if true]><table role=3D"none" class=3D"mso"  style=3D"width: 100%;=
 border-collapse: collapse;">
      <tr>
        <![endif]--><div style=3D"display: table; width: 100%;" class=3D"c1=
r2spfu">
        <!--[if true]><td style=3D"width: 50%; vertical-align: top;">
  <![endif]--><div style=3D"vertical-align: top; overflow: auto;" class=3D"=
c18mrngm">
   =20
     =20
  <div style=3D"text-align: left;" class=3D"covbl52">
 =20
     =20
     =20
       =20
          <img class=3D"c1x30091" src=3D"https://hunter.io/cold-email-guide=
/content/images/size/w2000/format/avif/2023/12/2---Use-trenching-to-segment=
-your-ICP.svg" alt=3D"" width=3D"244" style=3D"vertical-align: middle; max-=
width: 100%;"/>
       =20
        </div>
 =20
 =20
  <h2 style=3D"color: #1d262e; font-size: 20px; line-height: 1.2; mso-line-=
height-alt: 120%; font-weight: 400; margin: 16px 0px 8px;">How to segment y=
our audience</h2>
 =20
 =20
  <p style=3D"font-size: 14px; margin: 0px;">Trenching means dividing a bro=
ad ICP into multiple narrow ICPs. It lets you reach a broad market while se=
nding hyper-relevant campaigns.</p>
 =20
  <div style=3D"text-align: center; margin: 24px 0px 0px; font-size: 16px;"=
>
   =20
      <!--[if true]><table role=3D"none" border=3D"0" cellpadding=3D"0" cel=
lspacing=3D"0"
      align=3D"center" style=3D"width:100%;
    background-color:#fa5320;
   =20
   =20
   =20
    "><tr><td style=3D"height:auto;text-align: center"><![endif]--><a href=
=3D"https://cio-mail.hunter.io/e/c/eyJlbWFpbF9pZCI6ImRnVEptd1VEQUlIN193TF8t=
djhDQVp4TG0zXzJyUDlRZ19XRF83TjZGZz09IiwiaHJlZiI6Imh0dHBzOi8vaHVudGVyLmlvL2N=
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byIsImludGVybmFsIjoiYzk5YjA1ZDEwMWNmYTIwMTgxZmJmZjAyIiwibGlua19pZCI6MjI0M30=
/eb71096068143196326635faed38a3d30a749990302df417e22f9e41a1d682c7" style=3D=
"display: inline-block; width: 100%; max-width: 100%; mso-padding-alt: 0; c=
olor: #ffffff; font-family: Helvetica, sans-serif; font-weight: 400; text-d=
ecoration: none; text-align: center; background: #fa5320; mso-border-alt: n=
one; border-radius: 4px; text-underline-color: #fa5320;" class=3D"c178ypmu"=
><!--[if mso]><i
            hidden
            style=3D"mso-font-width: 150%; mso-text-raise: 150%;"
            >=E2=80=8B=E2=80=83</i
          ><![endif]--><span style=3D"mso-text-raise: 75%; padding: 12px 24=
px; display: block;">Read more</span><!--[if mso]><i hidden style=3D"mso-fo=
nt-width: 150%;"
            >=E2=80=83=E2=80=8B</i
          ><![endif]--></a><!--[if true]></td></tr></table><![endif]--></di=
v>
 =20
   =20
  </div>
  <!--[if true]></td>
  <td style=3D"padding-left:16px;width:16px;"></td><![endif]--><div style=
=3D"min-width: 16px; width: 16px; height: 16px; mso-hide: all;" class=3D"c1=
4x0sw1"></div><!--[if true]><td style=3D"width: 50%; vertical-align: top;">
  <![endif]--><div style=3D"vertical-align: top; overflow: auto;" class=3D"=
c18mrngm">
   =20
     =20
  <div style=3D"text-align: left;" class=3D"covbl52">
 =20
     =20
     =20
       =20
          <img class=3D"c1x30091" src=3D"https://hunter.io/cold-email-guide=
/content/images/size/w2000/format/avif/2024/01/2---Use-the-Value-Propositio=
n-Canvas.svg" alt=3D"" width=3D"244" style=3D"vertical-align: middle; max-w=
idth: 100%;"/>
       =20
        </div>
 =20
 =20
  <h2 style=3D"color: #1d262e; font-size: 20px; line-height: 1.2; mso-line-=
height-alt: 120%; font-weight: 400; margin: 16px 0px 8px;">How to figure ou=
t who you should contact</h2>
 =20
 =20
  <p style=3D"font-size: 14px; margin: 0px;">Align your solution with your =
prospects' needs to start building a detailed ICP for your outreach sequenc=
es.</p>
 =20
  <div style=3D"text-align: center; margin: 24px 0px 0px; font-size: 16px;"=
>
   =20
      <!--[if true]><table role=3D"none" border=3D"0" cellpadding=3D"0" cel=
lspacing=3D"0"
      align=3D"center" style=3D"width:100%;
    background-color:#fa5320;
   =20
   =20
   =20
    "><tr><td style=3D"height:auto;text-align: center"><![endif]--><a href=
=3D"https://cio-mail.hunter.io/e/c/eyJlbWFpbF9pZCI6ImRnVEptd1VEQUlIN193TF8t=
djhDQVp4TG0zXzJyUDlRZ19XRF83TjZGZz09IiwiaHJlZiI6Imh0dHBzOi8vaHVudGVyLmlvL2N=
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4fQ/a0ef8c35fd22211573e245c695625978d1aca38ea30549d406f55d4b9adccbe8" style=
=3D"display: inline-block; width: 100%; max-width: 100%; mso-padding-alt: 0=
; color: #ffffff; font-family: Helvetica, sans-serif; font-weight: 400; tex=
t-decoration: none; text-align: center; background: #fa5320; mso-border-alt=
: none; border-radius: 4px; text-underline-color: #fa5320;" class=3D"c178yp=
mu"><!--[if mso]><i
            hidden
            style=3D"mso-font-width: 150%; mso-text-raise: 150%;"
            >=E2=80=8B=E2=80=83</i
          ><![endif]--><span style=3D"mso-text-raise: 75%; padding: 12px 24=
px; display: block;">Read more</span><!--[if mso]><i hidden style=3D"mso-fo=
nt-width: 150%;"
            >=E2=80=83=E2=80=8B</i
          ><![endif]--></a><!--[if true]></td></tr></table><![endif]--></di=
v>
 =20
   =20
  </div>
  <!--[if true]></td>
  <![endif]-->
      </div>
      <!--[if true]></tr>
      </table>
    <![endif]--></div>
 =20
  <div style=3D"line-height:0;font-size:0;display:none;mso-hide:none;"><br =
clear=3D"all"/></div>
          </div>
          <!--[if !true]><! --></div>
      </div>
        <!-- <![endif]--><!--[if true]></td>
      <td></td></tr>
  </table>
  <![endif]-->
   =20
          </div>
          <!--[if !true]><! --></div>
      </div>
        <!-- <![endif]--><!--[if true]></td>
      <td></td></tr>
  </table>
  <![endif]-->
  </div>
 =20

  <div>
   =20
  <!--[if true]><table
    role=3D"none"
    class=3D"mso"
    align=3D"left"
    style=3D"width: 100%;"
  >
    <tr>
      <td></td><td style=3D"width: 520px; padding: 20px;">
        <![endif]--><!--[if !true]><! --><div style=3D"max-width: 520px; ma=
rgin-left: auto; margin-right: auto;">
       =20
          <!-- <![endif]--><div style=3D"padding: 20px; overflow: auto;">
           =20
     =20
 =20
   =20
     =20
       =20
       =20
          <div style=3D"font-size: 0; text-align: center; overflow: auto;">
           =20
  <span style=3D"display: inline-block; vertical-align: middle; margin: 4px=
 4px; font-size: 16px;" class=3D"covbl52"><!--[if mso]><i
      hidden
      style=3D"mso-font-width: 25%;"
      >=E2=80=8B=E2=80=83</i
    ><![endif]-->
  <a href=3D"https://cio-mail.hunter.io/e/c/eyJlbWFpbF9pZCI6ImRnVEptd1VEQUl=
IN193TF8tdjhDQVp4TG0zXzJyUDlRZ19XRF83TjZGZz09IiwiaHJlZiI6Imh0dHBzOi8vd3d3Lm=
xpbmtlZGluLmNvbS9jb21wYW55L2h1bnRlci1pby8_dXRtX2NhbXBhaWduPUZlYnJ1YXJ5K0ZOK=
0RyaXArJTIzMlx1MDAyNnV0bV9jb250ZW50PUZlYnJ1YXJ5K0ZOK0RyaXArJTIzMlx1MDAyNnV0=
bV9tZWRpdW09ZW1haWxfYWN0aW9uXHUwMDI2dXRtX3NvdXJjZT1jdXN0b21lci5pbyIsImludGV=
ybmFsIjoiYzk5YjA1ZDEwMWNmYTIwMTgxZmJmZjAyIiwibGlua19pZCI6NTcyfQ/43b96a9923b=
4ec1295c62dcbf3651bc9599b33adc6b3154608bd9e34f8f5891d" style=3D"text-decora=
tion: none; display: inline-block;">
     =20
     =20
       =20
          <img class=3D"c1x30091" src=3D"https://userimg-assets.customeriom=
ail.com/images/client-env-85449/1755001751092_Social_linkedin_01K2F431MWGPT=
2M3QY1FGQ80Z2.png" alt=3D"instagram" width=3D"32" style=3D"vertical-align: =
middle; max-width: 100%; width: 32px;"/>
       =20
        </a><!--[if mso]><i
      hidden
      style=3D"mso-font-width: 25%;"
      >=E2=80=8B=E2=80=83</i
    ><![endif]--></span>
 =20
  <span style=3D"display: inline-block; vertical-align: middle; margin: 4px=
 4px; font-size: 16px;" class=3D"covbl52"><!--[if mso]><i
      hidden
      style=3D"mso-font-width: 25%;"
      >=E2=80=8B=E2=80=83</i
    ><![endif]-->
  <a href=3D"https://cio-mail.hunter.io/e/c/eyJlbWFpbF9pZCI6ImRnVEptd1VEQUl=
IN193TF8tdjhDQVp4TG0zXzJyUDlRZ19XRF83TjZGZz09IiwiaHJlZiI6Imh0dHBzOi8vd3d3Ln=
lvdXR1YmUuY29tL2NoYW5uZWwvVUNBYUVxdTVmTS1uU1Z2V1o2NTZuZDVnP3V0bV9jYW1wYWlnb=
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KyUyMzJcdTAwMjZ1dG1fbWVkaXVtPWVtYWlsX2FjdGlvblx1MDAyNnV0bV9zb3VyY2U9Y3VzdG9=
tZXIuaW8iLCJpbnRlcm5hbCI6ImM5OWIwNWQxMDFjZmEyMDE4MWZiZmYwMiIsImxpbmtfaWQiOj=
U3NX0/7b739774e5e010b48f325bc95637ab1498ce4c861bb8ac407a88b8e845f0f1d0" sty=
le=3D"text-decoration: none; display: inline-block;">
     =20
     =20
       =20
          <img class=3D"c1x30091" src=3D"https://userimg-assets.customeriom=
ail.com/images/client-env-85449/1755001751829_Social_YT_01K2F432C2JEVQW81P9=
6RWGWM9.png" alt=3D"linkedIn" width=3D"32" style=3D"vertical-align: middle;=
 max-width: 100%; width: 32px;"/>
       =20
        </a><!--[if mso]><i
      hidden
      style=3D"mso-font-width: 25%;"
      >=E2=80=8B=E2=80=83</i
    ><![endif]--></span>
 =20
     =20
     =20
     =20
     =20
   =20
          </div>
         =20
     =20
       =20
     =20
 =20
 =20
 =20
  <p style=3D"font-weight: 500; text-align: center; margin: 8px 0px;">Follo=
w us on social</p>
  <div style=3D"margin: 24px 0px; mso-para-margin: 0;">
    <!--[if !mso]><! -->
    <hr style=3D"border-width: 0; border-top: 1px solid #dfe3e8; margin-top=
: 0; margin-bottom: 0;" align=3D"center"/>
    <!-- <![endif]-->
    <!--[if mso]>
    <div style=3D"line-height:1;font-size:24px;">=E2=80=8A</div
      ><table role=3D"none" style=3D"border-top: 1.5px solid #dfe3e8; width=
: 100%;"  align=3D"center"></table
        ><div style=3D"line-height:1;font-size:24px;">=E2=80=8A</div><![end=
if]--></div>
 =20
  <p style=3D"color: #4c555e; font-size: 14px; font-weight: 400; text-align=
: center; margin: 8px 0px;">Need help? <a href=3D"https://cio-mail.hunter.i=
o/e/c/eyJlbWFpbF9pZCI6ImRnVEptd1VEQUlIN193TF8tdjhDQVp4TG0zXzJyUDlRZ19XRF83T=
jZGZz09IiwiaHJlZiI6Imh0dHBzOi8vaHVudGVyLmlvL2NvbnRhY3Q_dXRtX2NhbXBhaWduPUZl=
YnJ1YXJ5K0ZOK0RyaXArJTIzMlx1MDAyNnV0bV9jb250ZW50PUZlYnJ1YXJ5K0ZOK0RyaXArJTI=
zMlx1MDAyNnV0bV9tZWRpdW09ZW1haWxfYWN0aW9uXHUwMDI2dXRtX3NvdXJjZT1jdXN0b21lci=
5pbyIsImludGVybmFsIjoiYzk5YjA1ZDEwMWNmYTIwMTgxZmJmZjAyIiwibGlua19pZCI6MTgyf=
Q/e6ab2eee615ca0bf99e346ed63f06dcc933ad483a7ae1397abefc13b3b51f44e" style=
=3D"color: rgb(76, 85, 94);font-weight: 400;text-decoration: underline;" cl=
ass=3D"inline-link">Contact us</a>.</p>
 =20
  <div style=3D"margin: 32px 0px; text-align: center;" class=3D"covbl52">
 =20
     =20
     =20
       =20
          <img class=3D"c1x30091" src=3D"https://userimg-assets.customeriom=
ail.com/images/client-env-85449/1755001747533_Logomark_footer_01K2F42Y5TEYG=
NX4SHQFR13GSX.png" alt=3D"" width=3D"24" style=3D"vertical-align: middle; m=
ax-width: 100%; width: 24px;"/>
       =20
        </div>
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 =20
  <p style=3D"color: #4c555e; font-size: 14px; font-weight: 400; text-align=
: center; margin: 8px 0px;"><a href=3D"https://cio-mail.hunter.io/unsubscri=
be/dgTJmwUDAIH7_wL_-v8CAZxLm3_2rP9Qg_WD_7N6Fg=3D=3D" style=3D"color: rgb(76=
, 85, 94);font-weight: 400;text-decoration: underline;" class=3D"inline-lin=
k">Unsubscribe</a> =C2=B7 <a href=3D"https://cio-mail.hunter.io/deliveries/=
dgTJmwUDAIH7_wL_-v8CAZxLm3_2rP9Qg_WD_7N6Fg=3D=3D" style=3D"color: rgb(76, 8=
5, 94);font-weight: 400;text-decoration: underline;" class=3D"inline-link">=
<span style=3D"color: #4c555e">View in browser</span></a></p>
 =20
   =20
          </div>
          <!--[if !true]><! -->
      </div>
        <!-- <![endif]--><!--[if true]></td>
      <td></td></tr>
  </table>
  <![endif]-->
  </div>
 =20
       =20
      </div>
   =20
  <img src=3D"https://cio-mail.hunter.io/e/o/eyJlbWFpbF9pZCI6ImRnVEptd1VEQU=
lIN193TF8tdjhDQVp4TG0zXzJyUDlRZ19XRF83TjZGZz09In0=3D" style=3D"height: 1px =
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px !important; display: none !important;" alt=3D""/></body></html>
--d7074a75ab9aa32e94664bd0d38522546d30b93127d944b4d9431869a176--
