Return-Path: <postmaster@cio49840.mail.hunter.io>
Delivered-To: toroimpex+spam@webs501.pakchamp.com
Received: from webs501.pakchamp.com
	by webs501.pakchamp.com with LMTP
	id yPhEBBbT1WkLuQYAs6j5cQ
	(envelope-from <postmaster@cio49840.mail.hunter.io>)
	for <toroimpex+spam@webs501.pakchamp.com>; Wed, 08 Apr 2026 09:01:26 +0500
Return-path: <postmaster@cio49840.mail.hunter.io>
Envelope-to: hunt@toroimpex.com
Delivery-date: Wed, 08 Apr 2026 09:01:26 +0500
Received: from v515.v56f0a4e3.use4.send.mailgun.net ([161.38.193.15]:43452)
	by webs501.pakchamp.com with esmtps  (TLS1.2) tls TLS_ECDHE_RSA_WITH_AES_128_GCM_SHA256
	(Exim 4.98.2)
	(envelope-from <postmaster@cio49840.mail.hunter.io>)
	id 1wAK6Y-00000001qTx-07y4
	for hunt@toroimpex.com;
	Wed, 08 Apr 2026 09:01:25 +0500
DKIM-Signature: a=rsa-sha256; v=1; c=relaxed/relaxed; d=cio49840.mail.hunter.io; q=dns/txt; s=mailo; t=1775620821; x=1775628021;
 h=Message-Id: List-Unsubscribe-Post: List-Unsubscribe: Reply-To: To: To: From: From: Subject: Subject: Content-Type: Mime-Version: Date: Sender;
 bh=miFTe0FWjpfseh7lhrbeLu57aEFTC0V4QiHM3//AAxI=;
 b=Z7ZN/4+Vn8tWGvyph1DSpqm0ha2sR+aRbGRIbEpB4vhc6sRNoe90/IZJtr6NFVspeqCt3SLqyPU9ZaFa5Aw+eMYgA89T2ASuMxPpAt/goHufSFeG5dIMPj6PIosWG/MkQGw71PAJHWpvxS1YjZr8ULLd1VcItE4UJzu38aZdB4U=
X-Mailgun-Sid: WyJjNjk0MSIsImh1bnRAdG9yb2ltcGV4LmNvbSIsIjg4NjNhYyJd
Received: by b1c1d8ccdd6348e76db699e4f8114e0c2f3480ddc9e2c2e0029c08dfa457b84f with HTTP
 id 69d5d2d557efc09328d66b4d; Wed, 08 Apr 2026 04:00:21 GMT
X-Mailgun-Sending-Ip: 161.38.193.15
Date: Wed, 08 Apr 2026 04:00:21 +0000
Mime-Version: 1.0
Content-Type: multipart/alternative;
 boundary="f958480206ce929df914041b4857889a3ecf854f03c4dd13ebd67fb5e71c"
From: James from Hunter <james@mail.hunter.io>
To: hunt@toroimpex.com
X-Mailgun-Track-Opens: false
X-Mailgun-Dkim: true
X-Mailgun-Native-Send: true
X-Mailgun-Track-Clicks: false
Reply-To: James from Hunter <james@mail.hunter.io>
List-Unsubscribe: <mailto:32.MRTVISTNO5KUYQKJJA3V652ML4WXMOCDIFNDC4SQGR5HCSSLIFSW4OLBHFYC24LUGV3T2PI=@unsubscribe2.customer.io>,
 <https://cio-mail.hunter.io/unsubscribe/dgTJmwULAIH7_wL_-v8CAZ1rP4zqJKAen9a9p-qt5w==>
List-Unsubscribe-Post: List-Unsubscribe=One-Click
X-Mailer: Customer.io (dgTJmwULAIH7_wL_-v8CAZ1rP4zqJKAen9a9p-qt5w==;
 +https://whatis.customeriomail.com)
X-Report-Abuse-To: badactor@customer.io
X-Mailgun-Variables: {"email_id": "dgTJmwULAIH7_wL_-v8CAZ1rP4zqJKAen9a9p-qt5w=="}
Message-Id: <20260408040021.6ce6dde76959bf09@cio49840.mail.hunter.io>
X-Spam-Status: Yes, score=6.1
X-Spam-Score: 61
X-Spam-Bar: ++++++
X-Spam-Report: Spam detection software, running on the system "webs501.pakchamp.com",
 has identified this incoming email as possible spam.  The original
 message has been attached to this so you can view it or label
 similar future email.  If you have any questions, see
 root\@localhost for details.
 Content preview:  Food for thought on what to A/B test ‌ ‌ ‌ ‌ ‌ ‌
    ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌
    ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌
    ‌ ‌ ‌ ‌ ‌ ‌ [...] 
 Content analysis details:   (6.1 points, 5.0 required)
  pts rule name              description
 ---- ---------------------- --------------------------------------------------
  0.0 T_SPF_HELO_TEMPERROR   SPF: test of HELO record failed (temperror)
  0.0 T_SPF_TEMPERROR        SPF: test of record failed (temperror)
  0.1 DKIM_SIGNED            Message has a DKIM or DK signature, not necessarily valid
  0.0 KAM_DMARC_STATUS       Test Rule for DKIM or SPF Failure with Strict
                             Alignment
  0.1 DKIM_INVALID           DKIM or DK signature exists, but is not valid
  0.0 HTML_MESSAGE           BODY: HTML included in message
  2.6 RDNS_DYNAMIC           Delivered to internal network by host with
                             dynamic-looking rDNS
  3.2 HELO_DYNAMIC_IPADDR    Relay HELO'd using suspicious hostname (IP addr
                             1)
X-Spam-Flag: YES
Subject:  ***SPAM***  Here's how to make good emails great in Hunter

--f958480206ce929df914041b4857889a3ecf854f03c4dd13ebd67fb5e71c
Content-Transfer-Encoding: quoted-printable
Content-Type: text/plain; charset="utf-8"

Food for thought on what to A/B test =C2=A0

=E2=80=8C =C2=A0 =E2=80=8C =C2=A0 =E2=80=8C =C2=A0 =E2=80=8C =C2=A0 =E2=80=
=8C =C2=A0 =E2=80=8C =C2=A0 =E2=80=8C =C2=A0 =E2=80=8C =C2=A0 =E2=80=8C =C2=
=A0 =E2=80=8C =C2=A0 =E2=80=8C =C2=A0 =E2=80=8C =C2=A0 =E2=80=8C =C2=A0 =E2=
=80=8C =C2=A0 =E2=80=8C =C2=A0 =E2=80=8C =C2=A0 =E2=80=8C =C2=A0 =E2=80=8C =
=C2=A0 =E2=80=8C =C2=A0 =E2=80=8C =C2=A0 =E2=80=8C =C2=A0 =E2=80=8C =C2=A0 =
=E2=80=8C =C2=A0 =E2=80=8C =C2=A0 =E2=80=8C =C2=A0 =E2=80=8C =C2=A0 =E2=80=
=8C =C2=A0 =E2=80=8C =C2=A0 =E2=80=8C =C2=A0 =E2=80=8C =C2=A0 =E2=80=8C =C2=
=A0 =E2=80=8C =C2=A0 =E2=80=8C =C2=A0 =E2=80=8C =C2=A0 =E2=80=8C =C2=A0 =E2=
=80=8C =C2=A0 =E2=80=8C =C2=A0 =E2=80=8C =C2=A0 =E2=80=8C =C2=A0 =E2=80=8C =
=C2=A0 =E2=80=8C =C2=A0 =E2=80=8C =C2=A0 =E2=80=8C =C2=A0 =E2=80=8C =C2=A0 =
=E2=80=8C =C2=A0 =E2=80=8C =C2=A0 =E2=80=8C =C2=A0 =E2=80=8C =C2=A0 =E2=80=
=8C =C2=A0 =E2=80=8C =C2=A0 =E2=80=8C =C2=A0 =E2=80=8C =C2=A0 =E2=80=8C =C2=
=A0

=E2=80=8A

=E2=80=8A

meet the new email AB testing feature in Hunter ( https://hunter.io/campaig=
ns?utm_campaign=3DProduct+Update%3A+Sequences+-+AB+Testing+-+March+10-31+20=
26&utm_content=3DAB+testing+email+three+launch+-+free+users&utm_medium=3Dem=
ail_action&utm_source=3Dcustomer.io )

********************************
4 ideas on how you can

make good emails great in Hunter
********************************

Make good emails great in Hunter ( https://hunter.io/pricing?utm_campaign=
=3DProduct+Update%3A+Sequences+-+AB+Testing+-+March+10-31+2026&utm_content=
=3DAB+testing+email+three+launch+-+free+users&utm_medium=3Demail_action&utm=
_source=3Dcustomer.io#:~:text=3DUnlimited-,Sequences,-Hunter%27s%20email%20=
outreach )

With sequences of less than 100 recipients generating 158% more replies tha=
n larger lists, there are endless ways to test.*=C2=A0

Today, I'm sharing four ideas to run in Sequences this week.

Subject lines

When you test your subject lines, you=E2=80=99re figuring out what will get=
 attention. But, whatever subject line you use, ensure you follow that up i=
n the body of your email.=C2=A0

And remember, you=E2=80=99ll need open tracking switched on!

* Question vs. statement in your subject line
Variant A: Struggling to fill your pipeline this quarter?
Variant B: How [Company] adds 20 verified leads a week

Variant A creates curiosity through recognizing your lead=E2=80=99s pain. V=
ariant B offers proof that you can solve their problems.
*
Short vs. specific subject line
Variant A: Quick question
Variant B: One thing that could improve your reply rate

Variant A is often overplayed, but a good candidate to test against. Varian=
t B feels relevant and enables you to be specific in the email body.

Email body - opening line

When you test your opening line, you=E2=80=99re trying to hook the reader. =
It should flow from the subject line and lead into your ask.=C2=A0

* Pain-first vs. proof-first opener
Variant A: Most outreach fails before it's read. That=E2=80=99s because the=
 email never lands in the inbox. It all starts with understanding email del=
iverability. I can tell you why, and how to change that without hiring an a=
gency.

Variant B: We helped a B2B consulting firm like yours increase their reply =
rate by 56% in one sequence.

Variant A is designed to open a loop the reader needs to close. Variant B g=
ives them a reason to trust you before asking anything.

Call To Action

When you test the call to action (CTA,) you want to understand if open ende=
d questions or direct questions drive a response.

Here, switch off clicks and open tracking, it=E2=80=99s all about the reply=
=2E

* Low-pressure vs. direct CTA

Variant A: Open to learning more?
=C2=A0

Variant B: Worth a 15-minute call this week?

Research shows low-pressure CTAs outperform direct asks in outreach.* But y=
our audience may surprise you.

Upgrade today to run these in Sequences, check the Statistics tab after a f=
ew days, and let the data decide.=C2=A0

I=E2=80=99ll check in with some advice on how to read the results soon.

Run these tests in Sequences ( https://hunter.io/pricing?utm_campaign=3DPro=
duct+Update%3A+Sequences+-+AB+Testing+-+March+10-31+2026&utm_content=3DAB+t=
esting+email+three+launch+-+free+users&utm_medium=3Demail_action&utm_source=
=3Dcustomer.io#:~:text=3DUnlimited-,Sequences,-Hunter%27s%20email%20outreac=
h )

Questions? Reply to this email or contact us at contact@hunter.io ( contact=
@hunter.io?utm_campaign=3DProduct+Update%3A+Sequences+-+AB+Testing+-+March+=
10-31+2026&utm_content=3DAB+testing+email+three+launch+-+free+users&utm_med=
ium=3Demail_action&utm_source=3Dcustomer.io ).

=C2=A0

Best,

James
Head of Marketing, Hunter

*Hunter=E2=80=99s State of Email Outreach 2026 report

LinkedIn ( https://www.linkedin.com/company/hunter-io/?utm_campaign=3DProdu=
ct+Update%3A+Sequences+-+AB+Testing+-+March+10-31+2026&utm_content=3DAB+tes=
ting+email+three+launch+-+free+users&utm_medium=3Demail_action&utm_source=
=3Dcustomer.io )Twitter ( https://twitter.com/EmailHunter?utm_campaign=3DPr=
oduct+Update%3A+Sequences+-+AB+Testing+-+March+10-31+2026&utm_content=3DAB+=
testing+email+three+launch+-+free+users&utm_medium=3Demail_action&utm_sourc=
e=3Dcustomer.io )Facebook ( https://www.facebook.com/EmailHunter.co?utm_cam=
paign=3DProduct+Update%3A+Sequences+-+AB+Testing+-+March+10-31+2026&utm_con=
tent=3DAB+testing+email+three+launch+-+free+users&utm_medium=3Demail_action=
&utm_source=3Dcustomer.io )YouTube ( https://www.youtube.com/channel/UCAaEq=
u5fM-nSVvWZ656nd5g?utm_campaign=3DProduct+Update%3A+Sequences+-+AB+Testing+=
-+March+10-31+2026&utm_content=3DAB+testing+email+three+launch+-+free+users=
&utm_medium=3Demail_action&utm_source=3Dcustomer.io )

Need help? Contact us ( https://hunter.io/contact?utm_campaign=3DProduct+Up=
date%3A+Sequences+-+AB+Testing+-+March+10-31+2026&utm_content=3DAB+testing+=
email+three+launch+-+free+users&utm_medium=3Demail_action&utm_source=3Dcust=
omer.io )

Unsubscribe ( https://track.customer.io/unsubscribe/dgTJmwULAIH7_wL_-v8CAZ1=
rP4zqJKAen9a9p-qt5w=3D=3D ) =E2=80=A2 View in Browser ( https://track.custo=
mer.io/deliveries/dgTJmwULAIH7_wL_-v8CAZ1rP4zqJKAen9a9p-qt5w=3D=3D )

Hunter Web Services, Inc. 2810 N Church St #50754, Wilmington Delaware 1980=
2-4447
--f958480206ce929df914041b4857889a3ecf854f03c4dd13ebd67fb5e71c
Content-Transfer-Encoding: quoted-printable
Content-Type: text/html; charset="utf-8"

<!DOCTYPE html><html xmlns:v=3D"urn:schemas-microsoft-com:vml" xmlns:o=3D"u=
rn:schemas-microsoft-com:office:office" lang=3D"en"><head><title></title><m=
eta http-equiv=3D"Content-Type" content=3D"text/html; charset=3Dutf-8"/><me=
ta name=3D"viewport" content=3D"width=3Ddevice-width,initial-scale=3D1"/><!=
--[if mso]>
<xml><w:WordDocument xmlns:w=3D"urn:schemas-microsoft-com:office:word"><w:D=
ontUseAdvancedTypographyReadingMail/></w:WordDocument>
<o:OfficeDocumentSettings><o:PixelsPerInch>96</o:PixelsPerInch><o:AllowPNG/=
></o:OfficeDocumentSettings></xml>
<![endif]--><style>
*{box-sizing:border-box}body{margin:0;padding:0}a[x-apple-data-detectors]{c=
olor:inherit!important;text-decoration:inherit!important}#MessageViewBody a=
{color:inherit;text-decoration:none}p{line-height:inherit}.desktop_hide,.de=
sktop_hide table{mso-hide:all;display:none;max-height:0;overflow:hidden}.im=
age_block img+div{display:none}sub,sup{font-size:75%;line-height:0}#convert=
ed-body .list_block ol,#converted-body .list_block ul,.body [class~=3Dx_lis=
t_block] ol,.body [class~=3Dx_list_block] ul,u+.body .list_block ol,u+.body=
 .list_block ul{padding-left:20px} @media (max-width:500px){.social_block.d=
esktop_hide .social-table{display:inline-block!important}.mobile_hide{displ=
ay:none}.row-content{width:100%!important}.stack .column{width:100%;display=
:block}.mobile_hide{min-height:0;max-height:0;max-width:0;overflow:hidden;f=
ont-size:0}.desktop_hide,.desktop_hide table{display:table!important;max-he=
ight:none!important}}
</style><!--[if mso ]><style>sup, sub { font-size: 100% !important; } sup {=
 mso-text-raise:10% } sub { mso-text-raise:-10% }</style> <![endif]--></hea=
d><body class=3D"body" style=3D"background-color:#f7f7f7;margin:0;padding:0=
;-webkit-text-size-adjust:none;text-size-adjust:none"><div style=3D"display=
: none">Food for thought on what to A/B test =E2=80=87=CD=8F =E2=80=87=CD=
=8F =E2=80=87=CD=8F =E2=80=87=CD=8F =E2=80=87=CD=8F =E2=80=87=CD=8F =E2=80=
=87=CD=8F =E2=80=87=CD=8F =E2=80=87=CD=8F =E2=80=87=CD=8F =E2=80=87=CD=8F =
=E2=80=87=CD=8F =E2=80=87=CD=8F =E2=80=87=CD=8F =E2=80=87=CD=8F =E2=80=87=
=CD=8F =E2=80=87=CD=8F =E2=80=87=CD=8F =E2=80=87=CD=8F =E2=80=87=CD=8F =E2=
=80=87=CD=8F =E2=80=87=CD=8F =E2=80=87=CD=8F =E2=80=87=CD=8F =E2=80=87=CD=
=8F =E2=80=87=CD=8F =E2=80=87=CD=8F =E2=80=87=CD=8F =E2=80=87=CD=8F =E2=80=
=87=CD=8F =E2=80=87=CD=8F =E2=80=87=CD=8F =E2=80=87=CD=8F =E2=80=87=CD=8F =
=E2=80=87=CD=8F =E2=80=87=CD=8F =E2=80=87=CD=8F =E2=80=87=CD=8F =E2=80=87=
=CD=8F =E2=80=87=CD=8F =E2=80=87=CD=8F =E2=80=87=CD=8F =E2=80=87=CD=8F =E2=
=80=87=CD=8F =E2=80=87=CD=8F =E2=80=87=CD=8F =E2=80=87=CD=8F =E2=80=87=CD=
=8F =E2=80=87=CD=8F =E2=80=87=CD=8F =E2=80=87=CD=8F =E2=80=87=CD=8F =E2=80=
=87=CD=8F =E2=80=87=CD=8F =E2=80=87=CD=8F =E2=80=87=CD=8F =E2=80=87=CD=8F =
=E2=80=87=CD=8F =E2=80=87=CD=8F =E2=80=87=CD=8F =E2=80=87=CD=8F =E2=80=87=
=CD=8F =E2=80=87=CD=8F =E2=80=87=CD=8F =E2=80=87=CD=8F =E2=80=87=CD=8F =E2=
=80=87=CD=8F =E2=80=87=CD=8F =E2=80=87=CD=8F =E2=80=87=CD=8F =E2=80=87=CD=
=8F =E2=80=87=CD=8F =E2=80=87=CD=8F =E2=80=87=CD=8F =E2=80=87=CD=8F =E2=80=
=87=CD=8F =E2=80=87=CD=8F =E2=80=87=CD=8F =E2=80=87=CD=8F =E2=80=87=CD=8F =
=E2=80=87=CD=8F =E2=80=87=CD=8F =E2=80=87=CD=8F =E2=80=87=CD=8F =E2=80=87=
=CD=8F =E2=80=87=CD=8F =E2=80=87=CD=8F =E2=80=87=CD=8F =E2=80=87=CD=8F =E2=
=80=87=CD=8F =E2=80=87=CD=8F =E2=80=87=CD=8F =E2=80=87=CD=8F =E2=80=87=CD=
=8F =E2=80=87=CD=8F =E2=80=87=CD=8F =E2=80=87=CD=8F =E2=80=87=CD=8F =E2=80=
=87=CD=8F =E2=80=87=CD=8F =E2=80=87=CD=8F =E2=80=87=CD=8F =E2=80=87=CD=8F =
=E2=80=87=CD=8F =E2=80=87=CD=8F =E2=80=87=CD=8F =E2=80=87=CD=8F =E2=80=87=
=CD=8F =E2=80=87=CD=8F =E2=80=87=CD=8F =E2=80=87=CD=8F =E2=80=87=CD=8F =E2=
=80=87=CD=8F =E2=80=87=CD=8F =E2=80=87=CD=8F =E2=80=87=CD=8F =E2=80=87=CD=
=8F =E2=80=87=CD=8F =E2=80=87=CD=8F =E2=80=87=CD=8F =E2=80=87=CD=8F =E2=80=
=87=CD=8F =E2=80=87=CD=8F =E2=80=87=CD=8F =E2=80=87=CD=8F =E2=80=87=CD=8F =
=E2=80=87=CD=8F =E2=80=87=CD=8F =E2=80=87=CD=8F =E2=80=87=CD=8F =E2=80=87=
=CD=8F =E2=80=87=CD=8F =E2=80=87=CD=8F =E2=80=87=CD=8F =E2=80=87=CD=8F =E2=
=80=87=CD=8F =E2=80=87=CD=8F =E2=80=87=CD=8F =E2=80=87=CD=8F =E2=80=87=CD=
=8F =E2=80=87=CD=8F =E2=80=87=CD=8F =E2=80=87=CD=8F =E2=80=87=CD=8F =E2=80=
=87=CD=8F =E2=80=87=CD=8F =E2=80=87=CD=8F =E2=80=87=CD=8F =E2=80=87=CD=8F =
=E2=80=87=CD=8F =E2=80=87=CD=8F =E2=80=87=CD=8F =E2=80=87=CD=8F =E2=80=87=
=CD=8F =E2=80=87=CD=8F =E2=80=87=CD=8F =E2=80=87=CD=8F =E2=80=87=CD=8F =E2=
=80=87=CD=8F =E2=80=87=CD=8F =E2=80=87=CD=8F =E2=80=87=CD=8F =E2=80=87=CD=
=8F =E2=80=87=CD=8F =C2=AD =C2=AD =C2=AD =C2=AD =C2=AD =C2=AD =C2=AD =C2=AD=
 =C2=AD =C2=AD =C2=AD =C2=AD =C2=AD =C2=AD =C2=AD =C2=AD =C2=AD =C2=AD =C2=
=AD =C2=AD =C2=AD =C2=AD =C2=AD =C2=AD =C2=AD =C2=AD =C2=AD =C2=AD =C2=AD =
=C2=AD =C2=AD =C2=AD =C2=AD =C2=AD =C2=AD =C2=AD =C2=AD =C2=AD =C2=AD =C2=
=AD =C2=AD =C2=AD =C2=AD =C2=AD =C2=AD =C2=AD =C2=AD =C2=AD =C2=AD =C2=AD =
=C2=AD =C2=AD =C2=AD =C2=AD =C2=AD =C2=AD =C2=AD =C2=AD =C2=AD =C2=AD =C2=
=AD =C2=AD =C2=AD =C2=AD =C2=AD =C2=AD =C2=AD =C2=AD =C2=AD =C2=AD =C2=AD =
=C2=AD =C2=AD =C2=AD =C2=AD =C2=AD =C2=AD =C2=AD =C2=AD =C2=AD =C2=AD =C2=
=AD =C2=AD =C2=AD =C2=AD =C2=AD =C2=AD =C2=AD =C2=AD =C2=AD =C2=AD =C2=AD =
=C2=AD =C2=AD =C2=AD =C2=AD =C2=AD =C2=AD =C2=AD =C2=AD =C2=AD =C2=AD =C2=
=AD =C2=AD =C2=AD =C2=AD =C2=AD =C2=AD =C2=AD =C2=AD =C2=AD =C2=AD =C2=AD =
=C2=AD =C2=AD =C2=AD =C2=AD =C2=AD =C2=AD =C2=AD =C2=AD =C2=AD =C2=AD =C2=
=AD =C2=AD =C2=AD =C2=AD =C2=AD =C2=AD =C2=AD =C2=AD =C2=AD =C2=AD =C2=AD =
=C2=AD =C2=AD =C2=AD =C2=AD =C2=AD =C2=AD =C2=AD =C2=AD =C2=AD =C2=AD =C2=
=AD =C2=AD =C2=AD =C2=AD =C2=AD =C2=AD =C2=AD =C2=AD =C2=AD =C2=AD =C2=AD =
=C2=AD =C2=AD =C2=AD =C2=AD =C2=AD =C2=AD =C2=AD =C2=AD =C2=AD=C2=A0</div><=
table class=3D"nl-container" width=3D"100%" border=3D"0" cellpadding=3D"0" =
cellspacing=3D"0" role=3D"presentation" style=3D"mso-table-lspace:0;mso-tab=
le-rspace:0;background-color:#f7f7f7;background-image:url('');background-po=
sition:top left;background-size:cover;background-repeat:no-repeat"><tbody><=
tr><td><table class=3D"row row-1" align=3D"center" width=3D"100%" border=3D=
"0" cellpadding=3D"0" cellspacing=3D"0" role=3D"presentation" style=3D"mso-=
table-lspace:0;mso-table-rspace:0;background-size:auto"><tbody><tr><td><tab=
le class=3D"row-content stack" align=3D"center" border=3D"0" cellpadding=3D=
"0" cellspacing=3D"0" role=3D"presentation" style=3D"mso-table-lspace:0;mso=
-table-rspace:0;background-size:auto;border-radius:0;color:#000;width:480px=
;margin:0 auto" width=3D"480"><tbody><tr><td class=3D"column column-1" widt=
h=3D"100%" style=3D"mso-table-lspace:0;mso-table-rspace:0;font-weight:400;t=
ext-align:left;vertical-align:top"><table class=3D"html_block block-1" widt=
h=3D"100%" border=3D"0" cellpadding=3D"0" cellspacing=3D"0" role=3D"present=
ation" style=3D"mso-table-lspace:0;mso-table-rspace:0"><tbody><tr><td class=
=3D"pad"><div style=3D"font-family:'Helvetica Neue',Helvetica,Arial,sans-se=
rif;text-align:center" align=3D"center"><div style=3D"display: none; max-he=
ight: 0px; overflow: hidden;">
  =CD=8F =E2=80=8C =C2=A0 =E2=80=87 =C2=AD =CD=8F =E2=80=8C =C2=A0 =E2=80=
=87 =C2=AD =CD=8F =E2=80=8C =C2=A0 =E2=80=87 =C2=AD =CD=8F =E2=80=8C =C2=A0=
 =E2=80=87 =C2=AD =CD=8F =E2=80=8C =C2=A0 =E2=80=87 =C2=AD =CD=8F =E2=80=8C=
 =C2=A0 =E2=80=87 =C2=AD =CD=8F =E2=80=8C =C2=A0 =E2=80=87 =C2=AD =CD=8F =
=E2=80=8C =C2=A0 =E2=80=87 =C2=AD =CD=8F =E2=80=8C =C2=A0 =E2=80=87 =C2=AD =
=CD=8F =E2=80=8C =C2=A0 =E2=80=87 =C2=AD =CD=8F =E2=80=8C =C2=A0 =E2=80=87 =
=C2=AD =CD=8F =E2=80=8C =C2=A0 =E2=80=87 =C2=AD =CD=8F =E2=80=8C =C2=A0 =E2=
=80=87 =C2=AD=CD=8F =E2=80=8C =C2=A0 =E2=80=87 =C2=AD =CD=8F =E2=80=8C =C2=
=A0 =E2=80=87 =C2=AD =CD=8F =E2=80=8C =C2=A0 =E2=80=87 =C2=AD =CD=8F =E2=80=
=8C =C2=A0 =E2=80=87 =C2=AD =CD=8F =E2=80=8C =C2=A0 =E2=80=87 =C2=AD =CD=8F=
 =E2=80=8C =C2=A0 =E2=80=87 =C2=AD =CD=8F =E2=80=8C =C2=A0 =E2=80=87 =C2=AD=
 =CD=8F =E2=80=8C =C2=A0 =E2=80=87 =C2=AD =CD=8F =E2=80=8C =C2=A0 =E2=80=87=
 =C2=AD =CD=8F =E2=80=8C =C2=A0 =E2=80=87 =C2=AD =CD=8F =E2=80=8C =C2=A0 =
=E2=80=87 =C2=AD =CD=8F =E2=80=8C =C2=A0 =E2=80=87 =C2=AD =CD=8F =E2=80=8C =
=C2=A0 =E2=80=87 =C2=AD =CD=8F =E2=80=8C =C2=A0 =E2=80=87 =C2=AD =CD=8F =E2=
=80=8C =C2=A0 =E2=80=87 =C2=AD =CD=8F =E2=80=8C =C2=A0 =E2=80=87 =C2=AD =CD=
=8F =E2=80=8C =C2=A0 =E2=80=87 =C2=AD =CD=8F =E2=80=8C =C2=A0 =E2=80=87 =C2=
=AD =CD=8F =E2=80=8C =C2=A0 =E2=80=87 =C2=AD =CD=8F =E2=80=8C =C2=A0 =E2=80=
=87 =C2=AD =CD=8F =E2=80=8C =C2=A0 =E2=80=87 =C2=AD =CD=8F =E2=80=8C =C2=A0=
 =E2=80=87 =C2=AD =CD=8F =E2=80=8C =C2=A0 =E2=80=87 =C2=AD =CD=8F =E2=80=8C=
 =C2=A0 =E2=80=87 =C2=AD =CD=8F =E2=80=8C =C2=A0 =E2=80=87 =C2=AD =CD=8F =
=E2=80=8C =C2=A0 =E2=80=87 =C2=AD =CD=8F =E2=80=8C =C2=A0 =E2=80=87 =C2=AD =
=CD=8F =E2=80=8C =C2=A0 =E2=80=87 =C2=AD =CD=8F =E2=80=8C =C2=A0 =E2=80=87 =
=C2=AD =CD=8F =E2=80=8C =C2=A0 =E2=80=87 =C2=AD =CD=8F =E2=80=8C =C2=A0 =E2=
=80=87 =C2=AD =CD=8F =E2=80=8C =C2=A0 =E2=80=87 =C2=AD =CD=8F =E2=80=8C =C2=
=A0 =E2=80=87 =C2=AD =CD=8F =E2=80=8C =C2=A0 =E2=80=87 =C2=AD =CD=8F =E2=80=
=8C =C2=A0 =E2=80=87 =C2=AD =CD=8F =E2=80=8C =C2=A0 =E2=80=87 =C2=AD =CD=8F=
 =E2=80=8C =C2=A0 =E2=80=87 =C2=AD =CD=8F =E2=80=8C =C2=A0 =E2=80=87 =C2=AD=
 =CD=8F =E2=80=8C =C2=A0 =E2=80=87 =C2=AD =CD=8F =E2=80=8C =C2=A0 =E2=80=87=
 =C2=AD
</div></div></td></tr></tbody></table><table class=3D"html_block block-2" w=
idth=3D"100%" border=3D"0" cellpadding=3D"0" cellspacing=3D"0" role=3D"pres=
entation" style=3D"mso-table-lspace:0;mso-table-rspace:0"><tbody><tr><td cl=
ass=3D"pad"><div style=3D"font-family:'Helvetica Neue',Helvetica,Arial,sans=
-serif;text-align:center" align=3D"center">
<style>
  @media (max-width: 500px) {
    .row {
      padding-left: 8px;
      padding-right: 8px;
    }
  }
</style></div></td></tr></tbody></table><div class=3D"spacer_block block-3"=
 style=3D"height:11px;line-height:11px;font-size:1px">=E2=80=8A</div></td><=
/tr></tbody></table></td></tr></tbody></table><table class=3D"row row-2" al=
ign=3D"center" width=3D"100%" border=3D"0" cellpadding=3D"0" cellspacing=3D=
"0" role=3D"presentation" style=3D"mso-table-lspace:0;mso-table-rspace:0;ba=
ckground-size:auto"><tbody><tr><td><table class=3D"row-content stack" align=
=3D"center" border=3D"0" cellpadding=3D"0" cellspacing=3D"0" role=3D"presen=
tation" style=3D"mso-table-lspace:0;mso-table-rspace:0;background-size:auto=
;color:#000;width:480px;margin:0 auto" width=3D"480"><tbody><tr><td class=
=3D"column column-1" width=3D"100%" style=3D"mso-table-lspace:0;mso-table-r=
space:0;font-weight:400;text-align:left;vertical-align:top"><table class=3D=
"html_block block-1" width=3D"100%" border=3D"0" cellpadding=3D"0" cellspac=
ing=3D"0" role=3D"presentation" style=3D"mso-table-lspace:0;mso-table-rspac=
e:0"><tbody><tr><td class=3D"pad"><div style=3D"font-family:'Helvetica Neue=
',Helvetica,Arial,sans-serif;text-align:center" align=3D"center">
<style>
  @media (max-width: 500px) {
    .row {
      padding-left: 8px;
      padding-right: 8px;
    }
  }
</style></div></td></tr></tbody></table><div class=3D"spacer_block block-2"=
 style=3D"height:41px;line-height:41px;font-size:1px">=E2=80=8A</div><table=
 class=3D"image_block block-3" width=3D"100%" border=3D"0" cellpadding=3D"0=
" cellspacing=3D"0" role=3D"presentation" style=3D"mso-table-lspace:0;mso-t=
able-rspace:0"><tbody><tr><td class=3D"pad" style=3D"padding-bottom:20px;wi=
dth:100%;padding-right:0;padding-left:0"><div class=3D"alignment" align=3D"=
center"><div style=3D"max-width:120px"><a href=3D"https://cio-mail.hunter.i=
o/e/c/eyJlbWFpbF9pZCI6ImRnVEptd1VMQUlIN193TF8tdjhDQVoxclA0enFKS0FlbjlhOXAtc=
XQ1dz09IiwiaHJlZiI6Imh0dHBzOi8vaHVudGVyLmlvL2NhbXBhaWducz91dG1fY2FtcGFpZ249=
UHJvZHVjdCtVcGRhdGUlM0ErU2VxdWVuY2VzKy0rQUIrVGVzdGluZystK01hcmNoKzEwLTMxKzI=
wMjZcdTAwMjZ1dG1fY29udGVudD1BQit0ZXN0aW5nK2VtYWlsK3RocmVlK2xhdW5jaCstK2ZyZW=
UrdXNlcnNcdTAwMjZ1dG1fbWVkaXVtPWVtYWlsX2FjdGlvblx1MDAyNnV0bV9zb3VyY2U9Y3Vzd=
G9tZXIuaW8iLCJpbnRlcm5hbCI6ImM5OWIwNWQxMDFjZmEyMDE4MWZiZmYwMiIsImxpbmtfaWQi=
OjI0fQ/6763bda37b5b5cbec4b91a2faa3db87897a87bcdfc393944d9a3fbd5bc218610" ta=
rget=3D"_blank"><img src=3D"https://userimg-assets.customeriomail.com/image=
s/client-env-85449/1755001747167_logo_01K2F42XTNKTZQSTNGVPR6SM62.png" style=
=3D"display:block;height:auto;border:0;width:100%" width=3D"120" alt=3D"mee=
t the new email AB testing feature in Hunter" title=3D"meet the new email A=
B testing feature in Hunter" height=3D"auto"/></a></div></div></td></tr></t=
body></table></td>
</tr></tbody></table></td></tr></tbody></table><table class=3D"row row-3" a=
lign=3D"center" width=3D"100%" border=3D"0" cellpadding=3D"0" cellspacing=
=3D"0" role=3D"presentation" style=3D"mso-table-lspace:0;mso-table-rspace:0=
"><tbody><tr><td><table class=3D"row-content stack" align=3D"center" border=
=3D"0" cellpadding=3D"0" cellspacing=3D"0" role=3D"presentation" style=3D"m=
so-table-lspace:0;mso-table-rspace:0;background-color:#fff;border-left:1px =
solid #555;border-right:1px solid #555;color:#000;border-radius:20px 20px 0=
 0;border-top:1px solid #555;width:480px;margin:0 auto" width=3D"480"><tbod=
y><tr><td class=3D"column column-1" width=3D"100%" style=3D"mso-table-lspac=
e:0;mso-table-rspace:0;font-weight:400;text-align:left;vertical-align:top">=
<table class=3D"heading_block block-1" width=3D"100%" border=3D"0" cellpadd=
ing=3D"0" cellspacing=3D"0" role=3D"presentation" style=3D"mso-table-lspace=
:0;mso-table-rspace:0"><tbody><tr><td class=3D"pad" style=3D"padding-bottom=
:10px;padding-left:20px;padding-right:20px;padding-top:25px;text-align:cent=
er;width:100%"><h1 style=3D"margin:0;color:#161e24;direction:ltr;font-famil=
y:'Helvetica Neue',Helvetica,Arial,sans-serif;font-size:25px;font-weight:40=
0;letter-spacing:normal;line-height:1.2;text-align:center;margin-top:0;marg=
in-bottom:0;mso-line-height-alt:30px"><strong>4 ideas on how you can<br/>
make good emails <span style=3D"word-break: break-word; color: #ff3e00;">gr=
eat in Hunter</span></strong></h1></td></tr></tbody></table></td></tr></tbo=
dy></table></td></tr></tbody></table><table class=3D"row row-4" align=3D"ce=
nter" width=3D"100%" border=3D"0" cellpadding=3D"0" cellspacing=3D"0" role=
=3D"presentation" style=3D"mso-table-lspace:0;mso-table-rspace:0"><tbody><t=
r><td><table class=3D"row-content stack" align=3D"center" border=3D"0" cell=
padding=3D"0" cellspacing=3D"0" role=3D"presentation" style=3D"mso-table-ls=
pace:0;mso-table-rspace:0;background-color:#fff;border-left:1px solid #555;=
border-right:1px solid #555;color:#000;border-radius:0;width:480px;margin:0=
 auto" width=3D"480"><tbody><tr><td class=3D"column column-1" width=3D"100%=
" style=3D"mso-table-lspace:0;mso-table-rspace:0;font-weight:400;text-align=
:left;padding-bottom:5px;padding-left:15px;padding-right:15px;vertical-alig=
n:top"><table class=3D"image_block block-1" width=3D"100%" border=3D"0" cel=
lpadding=3D"0" cellspacing=3D"0" role=3D"presentation" style=3D"mso-table-l=
space:0;mso-table-rspace:0"><tbody><tr><td class=3D"pad" style=3D"width:100=
%"><div class=3D"alignment" align=3D"center"><div style=3D"max-width:448px"=
><a href=3D"https://cio-mail.hunter.io/e/c/eyJlbWFpbF9pZCI6ImRnVEptd1VMQUlI=
N193TF8tdjhDQVoxclA0enFKS0FlbjlhOXAtcXQ1dz09IiwiaHJlZiI6Imh0dHBzOi8vaHVudGV=
yLmlvL3ByaWNpbmc_dXRtX2NhbXBhaWduPVByb2R1Y3QrVXBkYXRlJTNBK1NlcXVlbmNlcystK0=
FCK1Rlc3RpbmcrLStNYXJjaCsxMC0zMSsyMDI2XHUwMDI2dXRtX2NvbnRlbnQ9QUIrdGVzdGluZ=
ytlbWFpbCt0aHJlZStsYXVuY2grLStmcmVlK3VzZXJzXHUwMDI2dXRtX21lZGl1bT1lbWFpbF9h=
Y3Rpb25cdTAwMjZ1dG1fc291cmNlPWN1c3RvbWVyLmlvIzp-OnRleHQ9VW5saW1pdGVkLSxTZXF=
1ZW5jZXMsLUh1bnRlciUyN3MlMjBlbWFpbCUyMG91dHJlYWNoIiwiaW50ZXJuYWwiOiJjOTliMD=
VkMTAxY2ZhMjAxODFmYmZmMDIiLCJsaW5rX2lkIjoyNTA5fQ/8aaae8481f881fa4ac1a7cde9d=
56ff426f36024e659623c3b1b372f8c68412be" target=3D"_blank"><img src=3D"https=
://userimg-assets.customeriomail.com/images/client-env-85449/1774953815555_=
AB%20Sequences%20Comm%202_01KN1QVQH15DMQEN9N8D1EXHAC.png" style=3D"display:=
block;height:auto;border:0;width:100%" width=3D"448" alt=3D"Make good email=
s great in Hunter" title=3D"Make good emails great in Hunter" height=3D"aut=
o"/></a></div></div></td></tr></tbody></table><table class=3D"paragraph_blo=
ck block-2" width=3D"100%" border=3D"0" cellpadding=3D"0" cellspacing=3D"0"=
 role=3D"presentation" style=3D"mso-table-lspace:0;mso-table-rspace:0;word-=
break:break-word"><tbody><tr><td class=3D"pad" style=3D"padding-left:20px;p=
adding-right:20px;padding-top:10px"><div style=3D"color:#28323b;direction:l=
tr;font-family:'Helvetica Neue',Helvetica,Arial,sans-serif;font-size:14px;f=
ont-weight:400;letter-spacing:0;line-height:1.3;text-align:left;mso-line-he=
ight-alt:18px"><p style=3D"margin:0;margin-bottom:16px">With sequences of l=
ess than 100 recipients generating 158% more replies than larger lists, the=
re are endless ways to test.*=C2=A0</p><p style=3D"margin:0">Today, I'm sha=
ring four ideas to run in Sequences this week.</p></div></td></tr></tbody><=
/table><table class=3D"paragraph_block block-3" width=3D"100%" border=3D"0"=
 cellpadding=3D"0" cellspacing=3D"0" role=3D"presentation" style=3D"mso-tab=
le-lspace:0;mso-table-rspace:0;word-break:break-word"><tbody><tr><td class=
=3D"pad" style=3D"padding-left:20px;padding-right:20px;padding-top:20px"><d=
iv style=3D"color:#28323b;direction:ltr;font-family:'Helvetica Neue',Helvet=
ica,Arial,sans-serif;font-size:16px;font-weight:400;letter-spacing:0;line-h=
eight:1.3;text-align:left;mso-line-height-alt:21px"><p style=3D"margin:0">
<strong>Subject lines</strong></p></div></td></tr></tbody></table><table cl=
ass=3D"paragraph_block block-4" width=3D"100%" border=3D"0" cellpadding=3D"=
0" cellspacing=3D"0" role=3D"presentation" style=3D"mso-table-lspace:0;mso-=
table-rspace:0;word-break:break-word"><tbody><tr><td class=3D"pad" style=3D=
"padding-left:20px;padding-right:20px;padding-top:10px"><div style=3D"color=
:#28323b;direction:ltr;font-family:'Helvetica Neue',Helvetica,Arial,sans-se=
rif;font-size:14px;font-weight:400;letter-spacing:0;line-height:1.3;text-al=
ign:left;mso-line-height-alt:18px"><p style=3D"margin:0;margin-bottom:16px"=
>When you test your subject lines, you=E2=80=99re figuring out what will ge=
t attention. But, whatever subject line you use, ensure you follow that up =
in the body of your email.=C2=A0</p><p style=3D"margin:0">And remember, you=
=E2=80=99ll need open tracking switched on!</p></div></td>
</tr></tbody></table><table class=3D"list_block block-5" width=3D"100%" bor=
der=3D"0" cellpadding=3D"0" cellspacing=3D"0" role=3D"presentation" style=
=3D"mso-table-lspace:0;mso-table-rspace:0;word-break:break-word;color:#2832=
3b;direction:ltr;font-family:'Helvetica Neue',Helvetica,Arial,sans-serif;fo=
nt-size:14px;font-weight:400;letter-spacing:0;line-height:1.2;text-align:le=
ft;mso-line-height-alt:17px"><tbody><tr><td class=3D"pad" style=3D"padding-=
left:20px;padding-right:20px;padding-top:10px"><div style=3D"margin-left:-2=
0px"><ol start=3D"1" style=3D"margin-top:0;margin-bottom:0;list-style-type:=
decimal"><li style=3D"Margin:0 0 10px 0"><u>Question vs. statement in your =
subject line</u><br/>Variant A: <em>Struggling to fill your pipeline this q=
uarter?<br/></em>Variant B: <em>How [Company] adds 20 verified leads a week=
<br/><br/></em>Variant A creates curiosity through recognizing your lead=E2=
=80=99s pain. Variant B offers proof that you can solve their problems.<br/=
>=C2=A0</li><li style=3D"Margin:0 0 10px 0">
<u>Short vs. specific subject line</u><br/>Variant A: <em>Quick question<br=
/></em>Variant B: <em>One thing that could improve your reply rate<br/><br/=
></em>Variant A is often overplayed, but a good candidate to test against. =
Variant B feels relevant and enables you to be specific in the email body.<=
/li></ol></div></td></tr></tbody></table></td></tr></tbody></table></td></t=
r></tbody></table><table class=3D"row row-5" align=3D"center" width=3D"100%=
" border=3D"0" cellpadding=3D"0" cellspacing=3D"0" role=3D"presentation" st=
yle=3D"mso-table-lspace:0;mso-table-rspace:0"><tbody><tr><td><table class=
=3D"row-content stack" align=3D"center" border=3D"0" cellpadding=3D"0" cell=
spacing=3D"0" role=3D"presentation" style=3D"mso-table-lspace:0;mso-table-r=
space:0;background-color:#fff;border-left:1px solid #555;border-right:1px s=
olid #555;color:#000;border-bottom:1px solid #555;border-radius:0 0 20px 20=
px;width:480px;margin:0 auto" width=3D"480"><tbody><tr><td class=3D"column =
column-1" width=3D"100%" style=3D"mso-table-lspace:0;mso-table-rspace:0;fon=
t-weight:400;text-align:left;padding-bottom:40px;padding-left:15px;padding-=
right:15px;vertical-align:top"><table class=3D"paragraph_block block-1" wid=
th=3D"100%" border=3D"0" cellpadding=3D"0" cellspacing=3D"0" role=3D"presen=
tation" style=3D"mso-table-lspace:0;mso-table-rspace:0;word-break:break-wor=
d"><tbody><tr><td class=3D"pad" style=3D"padding-left:20px;padding-right:20=
px;padding-top:20px"><div style=3D"color:#28323b;direction:ltr;font-family:=
'Helvetica Neue',Helvetica,Arial,sans-serif;font-size:16px;font-weight:400;=
letter-spacing:0;line-height:1.3;text-align:left;mso-line-height-alt:21px">=
<p style=3D"margin:0"><strong>Email body - opening line</strong></p></div><=
/td></tr></tbody></table><table class=3D"paragraph_block block-2" width=3D"=
100%" border=3D"0" cellpadding=3D"0" cellspacing=3D"0" role=3D"presentation=
" style=3D"mso-table-lspace:0;mso-table-rspace:0;word-break:break-word"><tb=
ody><tr><td class=3D"pad" style=3D"padding-left:20px;padding-right:20px;pad=
ding-top:10px"><div style=3D"color:#28323b;direction:ltr;font-family:'Helve=
tica Neue',Helvetica,Arial,sans-serif;font-size:14px;font-weight:400;letter=
-spacing:0;line-height:1.3;text-align:left;mso-line-height-alt:18px"><p sty=
le=3D"margin:0">When you test your opening line, you=E2=80=99re trying to h=
ook the reader. It should flow from the subject line and lead into your ask=
=2E=C2=A0</p></div></td></tr></tbody></t=
able><table class=3D"list_block block=
-3" width=3D"100%" border=3D"0" cellpadding=3D"0" cellspacing=3D"0" role=3D=
"presentation" style=3D"mso-table-lspace:0;mso-table-rspace:0;word-break:br=
eak-word;color:#28323b;direction:ltr;font-family:'Helvetica Neue',Helvetica=
,Arial,sans-serif;font-size:14px;font-weight:400;letter-spacing:0;line-heig=
ht:1.2;text-align:left;mso-line-height-alt:17px"><tbody><tr><td class=3D"pa=
d" style=3D"padding-left:20px;padding-right:20px;padding-top:10px"><div sty=
le=3D"margin-left:-20px"><ol start=3D"3" style=3D"margin-top:0;margin-botto=
m:0;list-style-type:decimal"><li style=3D"Margin:0 0 10px 0"><u>Pain-first =
vs. proof-first opener</u><br/>Variant A: <em>Most outreach fails before it=
's read. That=E2=80=99s because the email never lands in the inbox. It all =
starts with understanding email deliverability. I can tell you why, and how=
 to change that without hiring an agency.<br/><br/></em>Variant B: <em>We h=
elped a B2B consulting firm like yours increase their reply rate by 56% in =
one sequence.<br/><br/>
</em>Variant A is designed to open a loop the reader needs to close. Varian=
t B gives them a reason to trust you before asking anything.</li></ol></div=
></td></tr></tbody></table><table class=3D"paragraph_block block-4" width=
=3D"100%" border=3D"0" cellpadding=3D"0" cellspacing=3D"0" role=3D"presenta=
tion" style=3D"mso-table-lspace:0;mso-table-rspace:0;word-break:break-word"=
><tbody><tr><td class=3D"pad" style=3D"padding-left:20px;padding-right:20px=
;padding-top:20px"><div style=3D"color:#28323b;direction:ltr;font-family:'H=
elvetica Neue',Helvetica,Arial,sans-serif;font-size:16px;font-weight:400;le=
tter-spacing:0;line-height:1.3;text-align:left;mso-line-height-alt:21px"><p=
 style=3D"margin:0"><strong>Call To Action</strong></p></div></td></tr></tb=
ody></table><table class=3D"paragraph_block block-5" width=3D"100%" border=
=3D"0" cellpadding=3D"0" cellspacing=3D"0" role=3D"presentation" style=3D"m=
so-table-lspace:0;mso-table-rspace:0;word-break:break-word"><tbody><tr><td =
class=3D"pad" style=3D"padding-left:20px;padding-right:20px;padding-top:10p=
x"><div style=3D"color:#28323b;direction:ltr;font-family:'Helvetica Neue',H=
elvetica,Arial,sans-serif;font-size:14px;font-weight:400;letter-spacing:0;l=
ine-height:1.3;text-align:left;mso-line-height-alt:18px"><p style=3D"margin=
:0;margin-bottom:16px">When you test the call to action (CTA,) you want to =
understand if open ended questions or direct questions drive a response.</p=
><p style=3D"margin:0">
Here, switch off clicks and open tracking, it=E2=80=99s all about the reply=
=2E</p></div></td></tr></tbody></table=
><table class=3D"list_block block-6" wi=
dth=3D"100%" border=3D"0" cellpadding=3D"0" cellspacing=3D"0" role=3D"prese=
ntation" style=3D"mso-table-lspace:0;mso-table-rspace:0;word-break:break-wo=
rd;color:#28323b;direction:ltr;font-family:'Helvetica Neue',Helvetica,Arial=
,sans-serif;font-size:14px;font-weight:400;letter-spacing:0;line-height:1.2=
;text-align:left;mso-line-height-alt:17px"><tbody><tr><td class=3D"pad" sty=
le=3D"padding-left:20px;padding-right:20px;padding-top:10px"><div style=3D"=
margin-left:-20px"><ol start=3D"4" style=3D"margin-top:0;margin-bottom:0;li=
st-style-type:decimal"><li style=3D"Margin:0 0 10px 0"><u>Low-pressure vs. =
direct CTA</u><br/><br/><em><em>Variant A: Open to learning more?</em></em>=
<div>=C2=A0</div><em>Variant B: Worth a 15-minute call this week?<br/><br/>=
</em>Research shows low-pressure CTAs outperform direct asks in outreach.* =
But your audience may surprise you.</li></ol></div></td></tr>
</tbody></table><table class=3D"paragraph_block block-7" width=3D"100%" bor=
der=3D"0" cellpadding=3D"0" cellspacing=3D"0" role=3D"presentation" style=
=3D"mso-table-lspace:0;mso-table-rspace:0;word-break:break-word"><tbody><tr=
><td class=3D"pad" style=3D"padding-left:25px;padding-right:25px;padding-to=
p:25px"><div style=3D"color:#28323b;direction:ltr;font-family:'Helvetica Ne=
ue',Helvetica,Arial,sans-serif;font-size:14px;font-weight:400;letter-spacin=
g:0;line-height:1.3;text-align:left;mso-line-height-alt:18px"><p style=3D"m=
argin:0;margin-bottom:9px">Upgrade today to run these in Sequences, check t=
he Statistics tab after a few days, and let the data decide.=C2=A0</p><p st=
yle=3D"margin:0">I=E2=80=99ll check in with some advice on how to read the =
results soon.</p></div></td></tr></tbody></table><table class=3D"button_blo=
ck block-8" width=3D"100%" border=3D"0" cellpadding=3D"0" cellspacing=3D"0"=
 role=3D"presentation" style=3D"mso-table-lspace:0;mso-table-rspace:0"><tbo=
dy><tr><td class=3D"pad" style=3D"padding-left:10px;padding-right:10px;padd=
ing-top:25px;text-align:center"><div class=3D"alignment" align=3D"center"><=
a href=3D"https://cio-mail.hunter.io/e/c/eyJlbWFpbF9pZCI6ImRnVEptd1VMQUlIN1=
93TF8tdjhDQVoxclA0enFKS0FlbjlhOXAtcXQ1dz09IiwiaHJlZiI6Imh0dHBzOi8vaHVudGVyL=
mlvL3ByaWNpbmc_dXRtX2NhbXBhaWduPVByb2R1Y3QrVXBkYXRlJTNBK1NlcXVlbmNlcystK0FC=
K1Rlc3RpbmcrLStNYXJjaCsxMC0zMSsyMDI2XHUwMDI2dXRtX2NvbnRlbnQ9QUIrdGVzdGluZyt=
lbWFpbCt0aHJlZStsYXVuY2grLStmcmVlK3VzZXJzXHUwMDI2dXRtX21lZGl1bT1lbWFpbF9hY3=
Rpb25cdTAwMjZ1dG1fc291cmNlPWN1c3RvbWVyLmlvIzp-OnRleHQ9VW5saW1pdGVkLSxTZXF1Z=
W5jZXMsLUh1bnRlciUyN3MlMjBlbWFpbCUyMG91dHJlYWNoIiwiaW50ZXJuYWwiOiJjOTliMDVk=
MTAxY2ZhMjAxODFmYmZmMDIiLCJsaW5rX2lkIjoyNTA5fQ/8aaae8481f881fa4ac1a7cde9d56=
ff426f36024e659623c3b1b372f8c68412be" target=3D"_blank" style=3D"color:#fff=
fff;text-decoration:none;"><!--[if mso]>
<v:roundrect xmlns:v=3D"urn:schemas-microsoft-com:vml" xmlns:w=3D"urn:schem=
as-microsoft-com:office:word" href=3D"https://cio-mail.hunter.io/e/c/eyJlbW=
FpbF9pZCI6ImRnVEptd1VMQUlIN193TF8tdjhDQVoxclA0enFKS0FlbjlhOXAtcXQ1dz09Iiwia=
HJlZiI6Imh0dHBzOi8vaHVudGVyLmlvL3ByaWNpbmc_dXRtX2NhbXBhaWduPVByb2R1Y3QrVXBk=
YXRlJTNBK1NlcXVlbmNlcystK0FCK1Rlc3RpbmcrLStNYXJjaCsxMC0zMSsyMDI2XHUwMDI2dXR=
tX2NvbnRlbnQ9QUIrdGVzdGluZytlbWFpbCt0aHJlZStsYXVuY2grLStmcmVlK3VzZXJzXHUwMD=
I2dXRtX21lZGl1bT1lbWFpbF9hY3Rpb25cdTAwMjZ1dG1fc291cmNlPWN1c3RvbWVyLmlvIzp-O=
nRleHQ9VW5saW1pdGVkLSxTZXF1ZW5jZXMsLUh1bnRlciUyN3MlMjBlbWFpbCUyMG91dHJlYWNo=
IiwiaW50ZXJuYWwiOiJjOTliMDVkMTAxY2ZhMjAxODFmYmZmMDIiLCJsaW5rX2lkIjoyNTA5fQ/=
8aaae8481f881fa4ac1a7cde9d56ff426f36024e659623c3b1b372f8c68412be" style=3D"=
height:38px;width:226px;v-text-anchor:middle;" arcsize=3D"11%" fillcolor=3D=
"#ff3e00">
<v:stroke dashstyle=3D"Solid" weight=3D"0px" color=3D"#ff3e00"/>
<w:anchorlock/>
<v:textbox inset=3D"0px,0px,0px,0px">
<center dir=3D"false" style=3D"color:#ffffff;font-family:sans-serif;font-si=
ze:14px">
<![endif]-->
<span class=3D"button" style=3D"background-color: #ff3e00; mso-shading: tra=
nsparent; border-bottom: 0px solid transparent; border-left: 0px solid tran=
sparent; border-radius: 4px; border-right: 0px solid transparent; border-to=
p: 0px solid transparent; color: #ffffff; display: inline-block; font-famil=
y: 'Helvetica Neue', Helvetica, Arial, sans-serif; font-size: 14px; font-we=
ight: 400; mso-border-alt: none; padding-bottom: 5px; padding-top: 5px; pad=
ding-left: 20px; padding-right: 20px; text-align: center; width: auto; word=
-break: keep-all; letter-spacing: normal;"><span style=3D"word-break: break=
-word; line-height: 28px;">Run these tests in Sequences</span></span>
<!--[if mso]></center></v:textbox></v:roundrect><![endif]--></a></div></td>=
</tr></tbody></table><table class=3D"paragraph_block block-9" width=3D"100%=
" border=3D"0" cellpadding=3D"0" cellspacing=3D"0" role=3D"presentation" st=
yle=3D"mso-table-lspace:0;mso-table-rspace:0;word-break:break-word"><tbody>=
<tr><td class=3D"pad" style=3D"padding-left:25px;padding-right:25px;padding=
-top:25px"><div style=3D"color:#28323b;direction:ltr;font-family:'Helvetica=
 Neue',Helvetica,Arial,sans-serif;font-size:14px;font-weight:400;letter-spa=
cing:0;line-height:1.3;text-align:left;mso-line-height-alt:18px"><p style=
=3D"margin:0;margin-bottom:9px">Questions? Reply to this email or contact u=
s at <a href=3D"mailto:contact@hunter.io?utm_campaign=3DProduct+Update%3A+S=
equences+-+AB+Testing+-+March+10-31+2026&amp;utm_content=3DAB+testing+email=
+three+launch+-+free+users&amp;utm_medium=3Demail_action&amp;utm_source=3Dc=
ustomer.io" style=3D"text-decoration: underline; color: #0068a5;">contact@h=
unter.io</a>.</p><p style=3D"margin:0;margin-bottom:9px">=C2=A0</p><p style=
=3D"margin:0">Best,
<br/>James<br/><strong>Head of Marketing, Hunter</strong></p></div></td></t=
r></tbody></table><table class=3D"paragraph_block block-10" width=3D"100%" =
border=3D"0" cellpadding=3D"0" cellspacing=3D"0" role=3D"presentation" styl=
e=3D"mso-table-lspace:0;mso-table-rspace:0;word-break:break-word"><tbody><t=
r><td class=3D"pad" style=3D"padding-left:25px;padding-right:25px;padding-t=
op:25px"><div style=3D"color:#28323b;direction:ltr;font-family:'Helvetica N=
eue',Helvetica,Arial,sans-serif;font-size:10px;font-weight:400;letter-spaci=
ng:0;line-height:1.3;text-align:left;mso-line-height-alt:13px"><p style=3D"=
margin:0"><em>*Hunter=E2=80=99s State of Email Outreach 2026 report</em></p=
></div></td></tr></tbody></table></td></tr></tbody></table></td></tr></tbod=
y></table><table class=3D"row row-6" align=3D"center" width=3D"100%" border=
=3D"0" cellpadding=3D"0" cellspacing=3D"0" role=3D"presentation" style=3D"m=
so-table-lspace:0;mso-table-rspace:0"><tbody><tr><td><table class=3D"row-co=
ntent stack" align=3D"center" border=3D"0" cellpadding=3D"0" cellspacing=3D=
"0" role=3D"presentation" style=3D"mso-table-lspace:0;mso-table-rspace:0;bo=
rder-radius:0;color:#000;width:480px;margin:0 auto" width=3D"480"><tbody><t=
r><td class=3D"column column-1" width=3D"100%" style=3D"mso-table-lspace:0;=
mso-table-rspace:0;font-weight:400;text-align:left;padding-bottom:5px;paddi=
ng-top:20px;vertical-align:top"><table class=3D"social_block block-1" width=
=3D"100%" border=3D"0" cellpadding=3D"0" cellspacing=3D"0" role=3D"presenta=
tion" style=3D"mso-table-lspace:0;mso-table-rspace:0"><tbody><tr><td class=
=3D"pad" style=3D"text-align:center;padding-right:0;padding-left:0"><div cl=
ass=3D"alignment" align=3D"center"><table class=3D"social-table" width=3D"1=
43px" border=3D"0" cellpadding=3D"0" cellspacing=3D"0" role=3D"presentation=
" style=3D"mso-table-lspace:0;mso-table-rspace:0;display:inline-block"><tbo=
dy><tr><td style=3D"padding:0">
<a href=3D"https://cio-mail.hunter.io/e/c/eyJlbWFpbF9pZCI6ImRnVEptd1VMQUlIN=
193TF8tdjhDQVoxclA0enFKS0FlbjlhOXAtcXQ1dz09IiwiaHJlZiI6Imh0dHBzOi8vd3d3Lmxp=
bmtlZGluLmNvbS9jb21wYW55L2h1bnRlci1pby8_dXRtX2NhbXBhaWduPVByb2R1Y3QrVXBkYXR=
lJTNBK1NlcXVlbmNlcystK0FCK1Rlc3RpbmcrLStNYXJjaCsxMC0zMSsyMDI2XHUwMDI2dXRtX2=
NvbnRlbnQ9QUIrdGVzdGluZytlbWFpbCt0aHJlZStsYXVuY2grLStmcmVlK3VzZXJzXHUwMDI2d=
XRtX21lZGl1bT1lbWFpbF9hY3Rpb25cdTAwMjZ1dG1fc291cmNlPWN1c3RvbWVyLmlvIiwiaW50=
ZXJuYWwiOiJjOTliMDVkMTAxY2ZhMjAxODFmYmZmMDIiLCJsaW5rX2lkIjo1NzJ9/01017273fd=
2ad5df4952b6a4c4119a5fcb23463c31bacb69a9ea78229f4597de" target=3D"_blank"><=
img src=3D"https://app-rsrc.getbee.io/public/resources/social-networks-icon=
-sets/t-only-logo-dark-gray/linkedin@2x.png" width=3D"32" height=3D"auto" a=
lt=3D"LinkedIn" title=3D"LinkedIn" style=3D"display:block;height:auto;borde=
r:0"/></a></td><td style=3D"padding:0 0 0 5px"><a href=3D"https://cio-mail.=
hunter.io/e/c/eyJlbWFpbF9pZCI6ImRnVEptd1VMQUlIN193TF8tdjhDQVoxclA0enFKS0Flb=
jlhOXAtcXQ1dz09IiwiaHJlZiI6Imh0dHBzOi8vdHdpdHRlci5jb20vRW1haWxIdW50ZXI_dXRt=
X2NhbXBhaWduPVByb2R1Y3QrVXBkYXRlJTNBK1NlcXVlbmNlcystK0FCK1Rlc3RpbmcrLStNYXJ=
jaCsxMC0zMSsyMDI2XHUwMDI2dXRtX2NvbnRlbnQ9QUIrdGVzdGluZytlbWFpbCt0aHJlZStsYX=
VuY2grLStmcmVlK3VzZXJzXHUwMDI2dXRtX21lZGl1bT1lbWFpbF9hY3Rpb25cdTAwMjZ1dG1fc=
291cmNlPWN1c3RvbWVyLmlvIiwiaW50ZXJuYWwiOiJjOTliMDVkMTAxY2ZhMjAxODFmYmZmMDIi=
LCJsaW5rX2lkIjo1NzN9/76a2fea7611f017d215694e476bfa9300cfc5596a84082a114cc44=
32d347b41a" target=3D"_blank"><img src=3D"https://app-rsrc.getbee.io/public=
/resources/social-networks-icon-sets/t-only-logo-dark-gray/twitter@2x.png" =
width=3D"32" height=3D"auto" alt=3D"Twitter" title=3D"Twitter" style=3D"dis=
play:block;height:auto;border:0"/></a></td><td style=3D"padding:0 0 0 5px">=
<a href=3D"https://cio-mail.hunter.io/e/c/eyJlbWFpbF9pZCI6ImRnVEptd1VMQUlIN=
193TF8tdjhDQVoxclA0enFKS0FlbjlhOXAtcXQ1dz09IiwiaHJlZiI6Imh0dHBzOi8vd3d3LmZh=
Y2Vib29rLmNvbS9FbWFpbEh1bnRlci5jbz91dG1fY2FtcGFpZ249UHJvZHVjdCtVcGRhdGUlM0E=
rU2VxdWVuY2VzKy0rQUIrVGVzdGluZystK01hcmNoKzEwLTMxKzIwMjZcdTAwMjZ1dG1fY29udG=
VudD1BQit0ZXN0aW5nK2VtYWlsK3RocmVlK2xhdW5jaCstK2ZyZWUrdXNlcnNcdTAwMjZ1dG1fb=
WVkaXVtPWVtYWlsX2FjdGlvblx1MDAyNnV0bV9zb3VyY2U9Y3VzdG9tZXIuaW8iLCJpbnRlcm5h=
bCI6ImM5OWIwNWQxMDFjZmEyMDE4MWZiZmYwMiIsImxpbmtfaWQiOjU3NH0/3ad6f2cebdd1c12=
23111f958a7344e0fc22b0a34e0cb3a0928060ed4c9c9b943" target=3D"_blank"><img s=
rc=3D"https://app-rsrc.getbee.io/public/resources/social-networks-icon-sets=
/t-only-logo-dark-gray/facebook@2x.png" width=3D"32" height=3D"auto" alt=3D=
"Facebook" title=3D"Facebook" style=3D"display:block;height:auto;border:0"/=
></a></td><td style=3D"padding:0 0 0 5px"><a href=3D"https://cio-mail.hunte=
r.io/e/c/eyJlbWFpbF9pZCI6ImRnVEptd1VMQUlIN193TF8tdjhDQVoxclA0enFKS0FlbjlhOX=
AtcXQ1dz09IiwiaHJlZiI6Imh0dHBzOi8vd3d3LnlvdXR1YmUuY29tL2NoYW5uZWwvVUNBYUVxd=
TVmTS1uU1Z2V1o2NTZuZDVnP3V0bV9jYW1wYWlnbj1Qcm9kdWN0K1VwZGF0ZSUzQStTZXF1ZW5j=
ZXMrLStBQitUZXN0aW5nKy0rTWFyY2grMTAtMzErMjAyNlx1MDAyNnV0bV9jb250ZW50PUFCK3R=
lc3RpbmcrZW1haWwrdGhyZWUrbGF1bmNoKy0rZnJlZSt1c2Vyc1x1MDAyNnV0bV9tZWRpdW09ZW=
1haWxfYWN0aW9uXHUwMDI2dXRtX3NvdXJjZT1jdXN0b21lci5pbyIsImludGVybmFsIjoiYzk5Y=
jA1ZDEwMWNmYTIwMTgxZmJmZjAyIiwibGlua19pZCI6NTc1fQ/bf8b0eda59639d62f108a4548=
664b718ee59a0e5c36445a63fda6316e49381a8" target=3D"_blank"><img src=3D"http=
s://app-rsrc.getbee.io/public/resources/social-networks-icon-sets/t-only-lo=
go-dark-gray/youtube@2x.png" width=3D"32" height=3D"auto" alt=3D"YouTube" t=
itle=3D"YouTube" style=3D"display:block;height:auto;border:0"/></a></td></t=
r></tbody></table></div></td></tr></tbody></table><table class=3D"text_bloc=
k block-2" width=3D"100%" border=3D"0" cellpadding=3D"0" cellspacing=3D"0" =
role=3D"presentation" style=3D"mso-table-lspace:0;mso-table-rspace:0;word-b=
reak:break-word"><tbody><tr><td class=3D"pad" style=3D"padding-bottom:8px;p=
adding-left:10px;padding-right:10px;padding-top:8px"><div style=3D"font-fam=
ily:sans-serif"><div class=3D"" style=3D"font-size:14px;font-family:'Helvet=
ica Neue',Helvetica,Arial,sans-serif;mso-line-height-alt:25.2px;color:#4c55=
5e;line-height:1.8"><p style=3D"margin:0;font-size:14px;text-align:center;m=
so-line-height-alt:25.2px">
Need help? <strong><a href=3D"https://cio-mail.hunter.io/e/c/eyJlbWFpbF9pZC=
I6ImRnVEptd1VMQUlIN193TF8tdjhDQVoxclA0enFKS0FlbjlhOXAtcXQ1dz09IiwiaHJlZiI6I=
mh0dHBzOi8vaHVudGVyLmlvL2NvbnRhY3Q_dXRtX2NhbXBhaWduPVByb2R1Y3QrVXBkYXRlJTNB=
K1NlcXVlbmNlcystK0FCK1Rlc3RpbmcrLStNYXJjaCsxMC0zMSsyMDI2XHUwMDI2dXRtX2NvbnR=
lbnQ9QUIrdGVzdGluZytlbWFpbCt0aHJlZStsYXVuY2grLStmcmVlK3VzZXJzXHUwMDI2dXRtX2=
1lZGl1bT1lbWFpbF9hY3Rpb25cdTAwMjZ1dG1fc291cmNlPWN1c3RvbWVyLmlvIiwiaW50ZXJuY=
WwiOiJjOTliMDVkMTAxY2ZhMjAxODFmYmZmMDIiLCJsaW5rX2lkIjoxODJ9/5f7881e25f9b083=
68febaf41b1b87276cfae4888044a1249060217ce6042d784" target=3D"_blank" class=
=3D"" style=3D"text-decoration: underline; color: #4c555e;" rel=3D"noopener=
">Contact us</a></strong></p></div></div></td></tr></tbody></table></td></t=
r></tbody></table></td></tr></tbody></table><table class=3D"row row-7" alig=
n=3D"center" width=3D"100%" border=3D"0" cellpadding=3D"0" cellspacing=3D"0=
" role=3D"presentation" style=3D"mso-table-lspace:0;mso-table-rspace:0"><tb=
ody><tr><td><table class=3D"row-content stack" align=3D"center" border=3D"0=
" cellpadding=3D"0" cellspacing=3D"0" role=3D"presentation" style=3D"mso-ta=
ble-lspace:0;mso-table-rspace:0;color:#000;width:480px;margin:0 auto" width=
=3D"480"><tbody><tr><td class=3D"column column-1" width=3D"100%" style=3D"m=
so-table-lspace:0;mso-table-rspace:0;font-weight:400;text-align:left;paddin=
g-bottom:25px;vertical-align:top"><table class=3D"text_block block-1" width=
=3D"100%" border=3D"0" cellpadding=3D"10" cellspacing=3D"0" role=3D"present=
ation" style=3D"mso-table-lspace:0;mso-table-rspace:0;word-break:break-word=
"><tbody><tr><td class=3D"pad"><div style=3D"font-family:sans-serif"><div c=
lass=3D"" style=3D"font-size:12px;font-family:'Helvetica Neue',Helvetica,Ar=
ial,sans-serif;mso-line-height-alt:14.399999999999999px;color:#a1a7ad;line-=
height:1.2"><p style=3D"margin:0;mso-line-height-alt:14.399999999999999px">=
</p><div style=3D"font-size:14px;text-align:center"><a href=3D"https://cio-=
mail.hunter.io/unsubscribe/dgTJmwULAIH7_wL_-v8CAZ1rP4zqJKAen9a9p-qt5w=3D=3D=
" target=3D"_blank" rel=3D"noopener" style=3D"color: #4c555e;">Unsubscribe<=
/a> =E2=80=A2 <a href=3D"https://cio-mail.hunter.io/deliveries/dgTJmwULAIH7=
_wL_-v8CAZ1rP4zqJKAen9a9p-qt5w=3D=3D" target=3D"_blank" rel=3D"noopener" st=
yle=3D"color: #4c555e;">View in Browser</a></div><p style=3D"margin:0;mso-l=
ine-height-alt:14.399999999999999px"></p></div></div></td></tr></tbody></ta=
ble><table class=3D"text_block block-2" width=3D"100%" border=3D"0" cellpad=
ding=3D"0" cellspacing=3D"0" role=3D"presentation" style=3D"mso-table-lspac=
e:0;mso-table-rspace:0;word-break:break-word"><tbody><tr><td class=3D"pad" =
style=3D"padding-left:8px;padding-right:8px;padding-top:12px"><div style=3D=
"font-family:sans-serif"><div class=3D"" style=3D"font-size:14px;font-famil=
y:'Helvetica Neue',Helvetica,Arial,sans-serif;mso-line-height-alt:16.8px;co=
lor:#707880;line-height:1.2"><p style=3D"margin:0;font-size:14px;text-align=
:center;mso-line-height-alt:16.8px"><span style=3D"word-break: break-word; =
font-size: 11px;">Hunter Web Services, Inc. 2810 N Church St #50754, Wilmin=
gton Delaware 19802-4447</span></p></div></div></td></tr></tbody></table></=
td></tr></tbody></table></td></tr></tbody></table></td></tr></tbody></table=
><!-- End --><img src=3D"https://cio-mail.hunter.io/e/o/eyJlbWFpbF9pZCI6ImR=
nVEptd1VMQUlIN193TF8tdjhDQVoxclA0enFKS0FlbjlhOXAtcXQ1dz09In0=3D" style=3D"h=
eight: 1px !important; max-height: 1px !important; max-width: 1px !importan=
t; width: 1px !important; display: none !important;" alt=3D""/></body></htm=
l>
--f958480206ce929df914041b4857889a3ecf854f03c4dd13ebd67fb5e71c--
